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John Malkovich lends his voice to the evil germ in the new Lowe London Domestos TV ad called "Vom". The spot follows Vom happily singing about his sinister plan to make people ill and ends with the voiceover of Patrick Stewart announcing the new product and the terrified germ fleeing for his life. The pan-European TV, press and poster campaign is Lowe's first for Domestos 5x, Unilever's new long-lasting bleach product, since launching the "Millions of germs will die" campaign last year. The TV campaign is supported by a poster drive, which dramatises a germ being intimidated by a huge bottle of Domestos 5X.