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Dominic West fronts Mars Food brand Dolmio's global campaign to take the drama out of family mealtimes.

The ad by Abbott Mead Vickers BBDO depicts a melodramatic son and his father, played by West, who are so engrossed in their video game that they ignore the call for dinner – until they find out it’s spaghetti bolognese. The TV spot will run in the UK and globally until October, but will likely extend until 2018. The work was written by Diccon Driver, art directed by Alan Wilson and directed by Gary Freedman through Independent Films.