COI Communications is to oversee the review, with creative, media and direct agency teams collaborating for the business. The shortlist comprises: AMV BBDO with PHD and Craik Jones; Bartle Bogle Hegarty, Manning Gottlieb OMD and WWAV Rapp Collins; MCBD, Mediaedge:CIA and Kittcat Nohr; DDB London, ZenithOptimedia and Chemistry; and Farm, Naked and Personal. The pitch, due to start in December, is part of a statutory review held every five years.
The DoH's recent anti-smoking work was overshadowed by shock ads from the British Heart Foundation, which showed cigarettes oozing a fat-like substance.
The DoH's last anti-smoking activity was the 'Finger legs' campaign, which highlighted the impotency problems associated with smoking.
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