Beginning on 9 May, 450 phone kiosks will be overhauled to become the Doctor鈥檚 Tardis time travel machine in a campaign lasting six weeks.
Matthew Parkes, BBC DVD marketing manager said: 鈥淭elephone kiosk advertising is the perfect medium for advertising a brand so closely tied with the iconic Tardis police call box.鈥
The first DVD volume of the new Doctor Who series will be on sale 16 May, featuring the first three episodes, followed by the second volume on 13 June, volume three in August, volume four in September and a complete box-set of the series by November.
The huge excitement that has been triggered by this campaign surrounding the new Doctor Who series adds to the cult of the show, which recently made the headlines when Christopher Eccleston announced that he would not be reprising his role as the infamous Time Lord in a second series for fears of being typecast.
The new series of Doctor Who, which was launched on the 26 March, followed a 16-year hiatus after the show was cancelled in 1989 due to poor audience figures.
Bit with 9.9 million viewers for its opening episode, the sci-fi drama beat off Ant and Dec鈥檚 Saturday Night Takeaway, in a major blow for ITV1.
By Justin Camilleri
Doctor Who to transform London phone boxes
A new BBC Doctor Who DVD range is kicking off in May with a massive phone kiosk advertising campaign to take over the streets of London.
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