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Agency DNA Productions was the big winner of the Event Awards walking away with four gongs, including the overall award for live event activity. The ceremony, held 22 September at the Grosvenor House hotel, recognised DNA’s work for the British Red Cross Ball, which took place on 17 November 2005, at the Room by the River. The event won most improved experiential campaign, best celebration event, and the coveted Event Award for live event activity. It also won silver for most effective live event activity in FMCG/pharmaceutical/healthcare. DNA chief executive Matt James said: “I’m very pleased for the Red Cross. I’ve made them sit through award ceremonies such as the CEA, ITMA and Event Awards over the past year and they’ve walked away empty handed. But to get two gold’s and one silver and the overall Event Award is amazing.” British Red Cross event manager Farida Haqiqi said: “We are thrilled to bits. It’s good for charity events to get recognition, especially against big corporate events with larger budgets.” Other big winners included publisher Media 10 which took home a hat-trick of awards for best consumer exhibition, best exhibition feature area and the overall Event Award for an exhibition. The Event Awards was hosted by radio presenter Richard Bacon. (For a full list of award winners turn to p58.)