The Social Media Report, produced by digital intelligence analysts StrategyEye, provides direct marketers with analysis on how the major players behind websites such as Facebook, MySpace and Twitter are restructuring their business models to find effective means of generating advertising revenue.
It also claims to cover the latest developments and trends across all social networking and user generated content websites and applications.
The DMA said that the report comes at a "crucial time" for marketers because recent research by Sapient Interactive has revealed that 42% of UK marketers cite "lack of understanding" as their main barrier to investing in social media.
The first report, which covers Q4 2008, focuses on mergers and acquisitions and venture capital investment activity within the social media sector. It also compiles the new modes of content that social media websites have added to their service offerings.
Mark Brill, chairman of the DMA Mobile Marketing Council, said: "The Social Media Report has been launched at a critical time for direct marketers to understand the marketing opportunities that social media present.
"It is a nascent industry, so confusion is commonplace as to how social networking and UGC websites are monetising their content, and how users interact with such media.
"These websites have great potential for highly-targeted marketing opportunities, so this report will help direct marketers to make informed decisions."
Nick Gregg, CEO of StrategyEye, said: "By using our digital media strategic intelligence platform, our analysts have produced a granular view of the social media environment, helping readers identify new emerging opportunities moving through 2009."
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