The film, with the working title Return to the Welcome Call, includes interviews with key people at the DMA, politicians and representatives from Ofcom, the Call Centre Association and telecommunications companies, including BT.
The project has been spearheaded by John Price, managing director of outbound business-to-business telemarketing firm Price Direct. It has been part-funded by the DMA and the Telephone Preference Service (TPS).
"We want to make DMA members aware of the achievements we have attained in the past year, influence stakeholders and encourage wider DMA membership and compliance," said Price. "We also want to educate people on how best to apply Ofcom's new code of practice."
Charles Ping, chairman of the DMA, said the film's objective is also to educate those businesses that are not affected by the DMA's remit - such as debt collection agencies - and to raise awareness of issues faced by the telemarketing industry among political parties.
"It's the first time for a very long time that we have done something along these lines," says Ping. "The film will include background information and elicit views from a range of industry people."
Ofcom's new code of practice includes stricter rules for users of predictive diallers and it has recently received Parliamentary approval to increase fines from the present levy of £5,000 to £50,000.
The film will be unveiled at the International Direct Marketing Fair in May and will be available for download from the DMA's website. There are also plans to issue the film in a DVD format.
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