DMA launches first below the line youth market event

LONDON – The DMA is holding its first seminar focusing on the youth market at trendy music venue Cargo, targeting both client and agency personnel looking to understand how to communcate effectively with the 16-25 year old market.

Delegates will have the opportunity to listen to award-winning case studies from Diesel, the Department of Health, The Guardian and Lever Faberge, as well as research from BRMB TGI and the R.O.A.R media research panel.

The case studies will focus on cutting edge SMS, direct mail, online and student and integrated campaigns from the public and private sectors.

Stuart Williams, chairman of the seminar and publishing director at Emap of Q, Mojo and Kerrang! Magazines, said: "On the face of it, youth culture is becoming increasingly marketing-resistant and cynical. Underneath that, however is a multi-layerd maze of passionate consumers who represent a multi-million pound market. "

The 'Target Youth' seminar takes place on May 27 between 9am and 4pm at the East London venue.

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