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The European Commission's response to terrorism threats includes a draft data retention directive as part of its anti-terrorism package. The proposal includes harmonised retention periods of one year for fixed and mobile telephone data, and six months for internet protocol-based communication data. Member States will be required to compensate the electronic communication service providers for additional costs incurred as a result of any retention obligation.

DRAFT GUIDANCE ISSUED BY OFT AND DTI

The Department of Trade and Industry and the Office of Fair Trading have teamed up for the first time to issue new draft guidance on the Distance Selling Regulations. These affect all businesses that sell through channels which do not involve face-to-face contact, such as the internet, home shopping and interactive TV. The DMA is seeking the views of members on key elements of this guidance, which can be found on its web site - www.dma.org.uk.

NEW COMPANIES JOIN DMA

A record number of companies joined the DMA in August and September. The DMA would like to welcome the following companies: ad 2-one, Business Link (Kent), Capita Business Services, Dialogue DLKW, DMC Database, Halo Data, HeroITES, Holsted Marketing International, Interactive Communications Group (UK), KBA Marketing, Keevill Barton Kershaw, La Poste UK, Lawton eMarketing, Meridian Marketing, Response One Direct Marketing, The Scotch Malt Whisky Society, Waddington & Ledger, Warnes Mail Marketing and Wilmington Direct Marketing.

DMA TREEOMETER TURNS GREEN

The DMA's environmental campaign has got off to a strong start with 1,955 trees planted to date, just under 20 per cent of its 10,000 target. Actions which help the DMA meet its government commitments are linked to the planting of trees by the Woodland Trust. Visit www. treesforaction to give your support.

NOVEMBER

15. SW MARKETING FORUM 2005

This one-day event at Leigh Court, Bristol, brings together 16 speakers from across the marketing spectrum. It is organised by the DMA and CIM and is aimed at businesses and marketers within larger organisations who want to keep abreast of the latest innovations and key issues affecting the industry. For more information, contact the CIM events team on 0870 850 0626.

17. INTERACTIVE MOBILE MARKETING WORKSHOP

This popular workshop will focus on the nuts and bolts of how to run a successful mobile marketing campaign. The workshop will end with a series of case studies on brands including Peugeot, Gala Bingo and Pot Noodle. For more information contact Jessica Ritchie on Jessica@dma.org.uk.

22 & 30. COMPLIANCE AWARENESS SEMINARS

The DMA North Compliance Awareness Seminar takes place in Leeds on 22 November, and the DMA West event in Cheltenham on the 30 November. These are free half-day seminars and attendance is a condition of the DMA Code. Delegates can also find out about their membership benefits. To book your place, contact events@dma.org.uk.