After a couple of decades in which the worst thing that happened to direct marketing was a slight slip in the growth rate, the industry has suffered two very bad years. Twelve months ago, the assessment was that the industry - at best - stood still in 2002; 2003 proved to be worse, and many of the biggest agencies shed considerable numbers of staff.
There is indirect confirmation of the sluggish nature of the business in the latest statistics from the Direct Mail Information Service (DMIS), published at the end of February. Although direct marketing takes in print and broadcast response advertising and digital media, post is still the core medium.
According to the DMIS, direct mail volumes totalled 5.44 billion items in 2003, an increase of 3.9% on 2002, while expenditure rose by just 2.2% to £2.43bn.
But now there are muted murmurings of recovery. "Last year was about battening down the hatches and surviving," says Terry Hunt, chairman of EHS Brann. "Now budgets are being released, and projects that have been talked about for a long time are going ahead. Serious requests for credential presentations are up by 25%."
Rapier chairman Jonathan Stead also has some confidence. "It feels as if it is about to get significantly better, but I have to say that is an emotional view based on conversations we have been having," he admits.
"Pitching is a bit better than last year, but still slow," adds Chris Gordon, chairman of WWAV Rapp Collins London. "On the other hand, about half of our clients are releasing budgets that have been on hold, and saying they will spend 10% to 15% more in 2004. There are definite green shoots to be seen."
Before expanding further on marketplace developments, a word of explanation about this year's league table is necessary. It has a different look to it, with some data and a few well-known agencies missing. This is due to the US Sarbanes-Oxley Act, which came into force days after the publication of last year's review.
The Act was rushed through in the wake of the Enron collapse and similar financial scandals. It applies to all corporations that are publicly quoted in the US, laying down tough regulations for many aspects of corporate governance and equally tough punishments for transgressors.
Within this framework, league tables in overseas magazines are somewhat of an irrelevance. The legal advice to at least one of the big marketing service holding groups was that the Act probably did not intend to cover such things, but it was best to play safe.
As a result, the only financial information available on UK subsidiaries of the five major groups - WPP, Omnicom, Interpublic, Publicis and Havas - is what has been lodged at Companies House, mostly relating to 2002. The agencies are also very constrained in what they can say about other aspects of their businesses, although there is some variation in what they are prepared to release.
Wall of silence
Most, but not all, have been prepared to talk about staffing levels and the size of their creative departments compared with a year ago. One declined to provide information about its major clients, even though the information is on its web site. Another would not express a view on the major issues facing the industry nor say how many graduate trainees it had recruited, as that information was not in its annual report.
Bearing in mind that the point of Sarbanes-Oxley is to protect US investors, it reads like a Kafka-esque Alice in Wonderland. How many investors in the US will care whether one London agency recruited three graduate trainees or four in 2003? It would be laughable but for the serious point that people's jobs really are on the line over this.
The major impact this US legislation has on the compilation of league tables is evident, however, when it is noted that 18 of the top 20 in last year's DM survey are subsidiaries of the five major groups.
For Marketing, it's a dilemma. One option is to compile two tables - one for the independents, based on 2003 data, and one for the subsidiaries, using 2002 figures.
The alternative, chosen here, is to integrate the two. This is a compromise too: it is not really comparing like with like - but it does give a more realistic picture of the shape of the whole industry.
Even so, some major names are missing. Companies House data was collected for this report by specialist accountant Willott Kingston Smith. However, Interpublic's MRM and WPP's OgilvyOne, Harrison Troughton Wunderman and 141 are not separate subsidiaries and do not file accounts.
Such situations are more a question of historical accident than group strategy. Affected agencies will have to assess whether the benefits of keeping their affairs confidential really outweigh being omitted from this and other important industry surveys.
"The corporate architecture of WPP is largely out of my hands," says OgilvyOne chairman Paul O'Donnell. "But given that Sarbanes-Oxley is here to stay, should we restructure in the UK? It is something we might well look at. WPP understands the need for publicity."
In a few cases, the most recent filed accounts are for 2001. These agencies have been omitted because the information is considered too out of date.
One such agency is the Interpublic subsidiary that used to be Marketing Drive, which was relaunched as The Reef, and more recently Boy Meets Girl S&J.
Another is Euro RSCG KLP, which recently closed its Scottish operation.
There is the additional consideration here that, following a restructure within Euro RSCG, KLP has been designated as the sales promotion and events specialist, and is reported to have closed its DM operation.
Finally, there is a complicated situation at Interpublic's DraftWorldwide London, shown in 24th place on the basis of 2002 gross profit. This entry refers only to what was previously Lowe Live/Lowe Plus, an operation that has previously claimed to be substantially bigger than is shown here.
Having changed its name to Draft London, the Lowe DM agency was merged at the beginning of 2003 with other DraftWorldwide companies in the UK.
These had a combined gross profit of £13.5m in 2001, according to the most recently filed accounts. Since then, however, the group has closed its database and Scottish operations.
Following the merger, Draft could still be among the biggest DM agencies in the country - especially as 2003 was a good year for business wins. A clearer picture will emerge next year.
Throughout the recession, the big media groups have kept their cheque books safely locked away, and there have been very few takeovers or mergers.
Interest has focused instead on moves by some of the industry's most senior figures.
For example, Chris Barraclough and Simon Hall left Proximity, the agency they helped to found in 1991. Similarly, Stephen Callender quit as managing director of Black Cat, now integrated with J Walter Thompson's rmg network.
As predicted a year ago, Publicis merged the Leo Burnett below-the-line agency Leonardo into ARC. This displaced chief executive Steve Barton, who went to DLKW Dialogue to broaden its offering. Barton is now a freelance consultant.
Last year, DLKW Dialogue was among the industry's fastest-growing agencies.
Barton says: "The figures look quite good. The agency will be disappointed if it fails to reach £2m in gross profit in 2004 and even more next year. It's imperative that it grows outside its parent's client base and is aggressive about new business."
The number of Dialogues in the industry makes for confusing reading.
Dennis Kerslake left the top job at 141 to join Publicis Dialog - as did the Allied Domecq account and a number of 141 staff. Since much, but not all, of the Allied Domecq work is sales promotion-oriented, Kerslake is happy that the win has helped him expand his agency's skills.
His move was the latest in a long series of top management departures at 141, stretching back several years. As a Cordiant subsidiary, it became part of the WPP empire last year.
The most important piece of business remaining at 141 is the global account for British American Tobacco. Presumably with the aim of strengthening its grip on that account, WPP has shipped in a new chairman.
He is Richard Church, one of the founders of yet another Dialogue - the fast-growing sales promotion specialist Dialogue Marketing Partnership.
The latter is aligned within WPP with Ogilvy & Mather, which holds the BAT ad account - prompting industry speculation that 141 may soon be merged with Dialogue.
There have been a few name changes in the sector that have predominantly resulted from mergers. Scope, the multi-discipline agency, got together with Paradigm in 2003 under the name Dig for Fire. As the two agencies had different accounting periods, the figures attributed to the operation in the table are a pro rata estimate.
Similarly, Don Cowley's DCLF was rebranded Langham Works after joining forces with Jeremy Taylor of MBO London. The former Richardson Pailin & Fallows agency, with offices in Bradford and London, changed its name a couple of years ago to Soup, following a merger. Possibly this was an unhappy choice - it has changed again to the more positive-sounding The Ladders Agency.
Under the theme of mergers, the Euro RSCG ad agency is now clearly aligned with a number of specialists, including EHS Brann for DM and Euro RSCG KLP for sales promotion and events. This has, however, left a question mark over the future of Partners Andrews Aldridge, in which the group has a 50% stake. However, Phil Andrews and Steve Aldridge have controlling votes. Rather than be merged, they have opted to maintain their independence and move out of the Euro RSCG offices.
Each year, participating agencies are asked to rank what they believe are the three biggest issues facing the industry from a prepared list.
There can be no disagreement that the economic outlook, mentioned by 58 agencies, remains the prime concern. However, the number of agencies citing pressure on margins (56) has increased noticeably since last year, underlining how tough market conditions are at present.
It is surprising, therefore, that recruitment, singled out by 21 agencies, has jumped from ninth to third place. A big issue for much of the 90s, it slipped off the agenda to a large extent with the onset of the recession.
Also of concern are e-commerce and new media, and roster rationalisation - both mentioned by 20 participants - competition from ad agencies for 'top table' influence (19), and media fragmentation (14).
Several of these themes are linked, of course. Given the economic difficulties facing many clients, it's not surprising that agency margins have been under sustained pressure.
"Of course there is pressure on justifying fees," says Rapier's Stead. "But even where procurement departments are involved in the pitching process, which is increasingly the case, I don't subscribe to the view that they are just about driving out costs. We have negotiated some very good win-win agreements."
In-house efficiency
One trend that has accelerated as a result of the economic situation is for some major clients to run their own long-term routine campaigns - regular mailings to existing customers.
"In the current atmosphere, everyone is looking for efficiency," points out WWAV's Gordon. "There is nothing wrong with that. The danger is that if people see efficiency as 'god', without taking account of the need for continuing insight and creative input, in a year or two they'll be reaping a pretty poor harvest."
Given the relative dearth of pitching opportunities last year, agencies tended to focus on two areas: expanding the work they do for existing clients, and seeking new markets.
Partners Andrews Aldridge was one of the fastest-growing agencies last year. "We had a reasonable number of wins," explains managing partner Phil Andrews, "but the expansion has also come out of organic growth with clients such as Lloyds TSB, which handed us CRM and database work, as well as prospecting activity."
EHS Brann's Hunt adds: "Our database consultancy division had a storming year. The vast majority of that came from extensions of work we were already doing. In fact, a very interesting discovery for us was that 60% of our income is generated from clients working with two or more of our companies."
Jonathan Clark, chairman of one of the most prominent independents, Clark McKay & Walpole, points out that for the past four or five years there has been a tendency for clients to appoint DM agencies not just for their acknowledged strength in direct mail, but for solutions to communications issues. "We're not wedded to any particular channel," he says. "Digital has become part and parcel of what we offer. And we have done a phenomenal amount of DRTV - nine or ten executions in a year."
But he also makes a sensible point as to why media fragmentation and new technology remain important issues facing smaller agencies in particular. A few have remained wedded almost 100% to direct mail, and while this may be a strategy that has served them well, many agencies point out that there is hardly a brief or pitch today that does not question their digital capabilities.
"We go from a limited amount of brand advertising to direct mail, inserts, sales promotion, digital, door-to-door and TV, which, for a lot of clients, is a pretty full menu," says Clark. "When it comes to areas such as ambient media, we don't have the skills in-house, but we can find people who have them and we know where they fit in to the mix."
An independent view of the situation comes from Jim Surguy, managing director of marketing services management consultancy Results Business Consulting. "The marketing and exploitation of digital sites, and how they can improve clients' profitability, is becoming more important - as are digital skills in general," he says.
"Quality of thinking on data use, customer segmentation and data analysis are now centre stage," he adds. "Agencies weak in these areas will have to partner with others or they will suffer."
But he claims that old-fashioned virtues such as creativity have also risen up the agenda as a discriminator between agencies. Pointing to the success of Iris in particular, he says that clients are happy to go to smaller agencies if they believe they will get better creativity with a flatter, and therefore cheaper, management structure.
Iris, a breakaway from IMP (now ARC), has rapidly expanded to top-30 status and a staff of just over 100. Launched as a specialist in youth marketing, it now has a much broader client base, according to managing director Ian Millner.
While the bulk of its work is in sales promotion, its relationship marketing programme targeting Manchester United's global fan base demonstrates its DM capability.
Targeting new markets
Iris also illustrates how some agencies have been hunting for new business opportunities in this tough market. It opened a specialist retail division in Manchester and launched an experiential event subsidiary, i.e.
Joining Iris in the table of fastest growers are Millennium and Target Direct. Millennium has always been discreet about its client base, but has built its reputation on its understanding of the over-50s market, and its five-million-strong database.
Target Direct has followed suit. Chairman Stephen Pidgeon acknowledges the agency had a poor 2002, but says it has been re-energised with the appointment of managing director Paul Farthing. Building on work for existing clients, it has begun to promote its expertise in the over-50s market to financial services and travel clients, and established the Grey Rainbow research panel. "I think this is going to be a major focus for us in the future," says Pidgeon.
WWAV Rapp Collins London has found yet another market. Having won the international relationship marketing account for Pfizer's Viagra, the agency has added a raft of pharmaceutical clients and built a specialist team of 20.
Another area of potential expansion is interactive TV. Opportunities are limited to certain slots on Sky at the moment, but the industry says serious discussions are going on between media owners, the major DM agencies and clients to develop the market - much in the way that Channel 4 encouraged the growth of DRTV in the 80s and 90s.
An example of what is possible is the interactive campaign carried out by Publicis Dialog for homeless charity Depaul Trust, which won the Grand Prix in last December's DMA Royal Mail awards.
The activity enabled viewers of the DRTV ad to choose from alternative endings for a teenager struggling with homelessness. They could 'help create a more positive ending' by making donations via their remote, with the amount added to their digital TV bill.
The resurrection of recruitment as an important issue in the DM industry suggests it is a growing problem, but discussions with a cross-section of agencies suggest it is not yet on the scale of the mid- to late-90s, when agencies paid the price for halting graduate recruitment in the previous recession.
At the moment, there seems to be increased staff movement, probably prompted by low salary settlements and reduced bonuses. Hard-to-fill gaps may be specific to the needs of particular agencies, and some say that any shortage of creatives is being met by versatile and well-trained applicants from Australia, New Zealand and South Africa. There are some excellent - and expensive - freelance account planners around, but agencies looking to recruit talented planners into full-time jobs may face difficulties.
Senior talent
Others talk of a lack of good new business directors, or the very top tier of account directors able to handle multi-million-pound global accounts. "The battle to find talent is definitely hotting up again," concludes Claydon Heeley Jones Mason director Leo Campbell. "In many agencies, morale is at rock bottom, leaving their key staff vulnerable as the market picks up again. We upped our staff numbers by 20% during 2003 and found a great bank of talent ready and waiting to jump ship."
What is surprising about the latest crop of launches is the very senior level of some of the participants. John Watson, for instance, was chairman of the WWAV Rapp Collins group. Alongside two former WWAV colleagues - executive creative director Maria Phillips and planning specialist Tod Norman - he launched Watson Phillips Norman in January last year. A high proportion of its early output is in DRTV.
A founding director of BHWG, now Proximity, Chris Barraclough formed Barraclough Edwards Chamberlain in mid-2003. One of its pro-positions is a willingness to work on client's premises to finish a brief more quickly.
A third launch, Keevill Lee Kershaw, came in December - too late to feature in this year's table. Phil Keevill and Simon Kershaw were top creative directors at Craik Jones Watson Mitchell Voelkel, historically one of the most successful creative agencies in DM. Lisa Lee, meanwhile, trained with Kershaw at what is now OgilvyOne; she subsequently ran that agency's Hong Kong and Sydney offices, and launched an Ogilvy agency specialising in telecoms in the US.
TOP 20 FOR GROWTH
Among those agencies able to report 2003 figures - in other words, the independents - twice as many claim to have increased their gross profit as report a decline. Of the top 20 fastest growers, all but one put on 20% or more, and some increases were spectacular.
What's clear, though, is that many are young, small agencies, at a stage in their development where one or two account gains make a huge difference.
Meerkat and WDMP, at the top of the table, were both 2002 start-ups, while Attention was launched in 2000.
DLKW Dialogue, in fifth place, almost ranks as a start-up, too. Originally the digital division of one of London's hottest ad agencies, Delaney Lund Knox Warren, it has become a separate company that is expanding into direct marketing, until recently under the leadership of former Leonardo head Steve Barton.
The biggest agency in the list is Tullo Marshall Warren. Long underrated by bigger rivals, it now has their respect for its blue-chip client list, growing tally of awards and steady progress.
Chemistry has also done well, but its recent loss of the Microsoft account to Harrison Troughton Wunderman, through global roster rationalisation, is a blow.
In 1998-1999, a wave of start-ups attracted comment because of the high-profile names involved. A quarter of this year's fastest growers list - Iris, archibald ingall stretton, Partners Andrews Aldridge, Hicklin Slade & Partners and Liquid Communications - are from that generation.
Provincial agencies are also well-represented, for various reasons.
Among them, Story is a start-up based in Edinburgh from the established team of Dave and Sue Mullen. Millennium (Shipley and London) and Target Direct (Cheltenham), meanwhile, are benefiting from expertise in the over-50s market. Bradford agency JDA lost ground after the retirement of DM guru Judith Donovan, but has bounced back.
TOP 20 FOR GROWTH
Rnk Agency Gross profit Gross profit Change
2003 (pounds) 2002 (pounds) (%)
1 Meerkat Marketing 965,000 105,000 819.05
Communication
2 WDMP 767,000 84,000 813.10
3 Attention 1,016,000 536,000 89.55
4 Richardson Carpenter 1,100,000 600,000 83.33
5 DLKW Dialogue 1,501,000 926,000 62.10
6 Liquorice 1,750,000 1,100,000 59.09
7 Iris 5,528,000 3,488,000 58.49
8 Story UK 1,900,000 1,200,000 58.33
9 Liquid Communications 1,800,000 1,200,000 50.00
10 Chemistry Communications 6,371,000 4,410,000 44.47
Group
11 Archibald ingall stretton 3,616,000 2,594,000 39.40
12 Moonfish 1,280,000 937,000 36.61
13 JDA 3,280,000 2,419,000 35.59
14 Partners Andrews Aldridge 2,200,000 1,687,000 30.41
15 Hicklin Slade & Partners 3,361,000 2,600,000 29.27
16 Target Direct Marketing 5,242,000 4,228,000 23.98
17 Tullo Marshall Warren 10,766,000 8,853,000 21.61
18 Red C (prev. RSCR 2,180,000 1,800,000 21.11
Direct Marketing)
19 Millennium ADMP 3,600,000 3,000,000 20.00
20 SMP 2,150,000 1,821,000 18.07
TOP DM AGENCIES 1-87
Rnk Agency Gross profit Gross profit Change
2003 (pounds) 2002 (pounds) (%)
1 WWAV Rapp Collins London** n/a 27,494,000 n/a
2 Proximity London** n/a 23,506,000 n/a
3 Carlson Marketing Group 21,000,000 19,000,000 10.53
4 EHS Brann** n/a 20,848,000 n/a
5 TBWA\GGT** n/a 17,725,000 n/a
6 Haygarth Group** n/a 14,946,000 n/a
7 ARC Integrated Marketing** n/a 13,980,000 n/a
8 Claydon Heeley Jones n/a 13,420,000 n/a
Mason Group**
9 The Triangle Group** n/a 12,354,000 n/a
10 Joshua** n/a 12,278,000 n/a
11 The Marketing Store 11,765,000 12,486,000 -5.77
12 Publicis Dialog Group** n/a 11,254,000 n/a
13 Tequila\London** n/a 11,089,000 n/a
14 Tullo Marshall Warren 10,766,000 8,853,000 21.61
15 Rmg:black cat** n/a 9,353,000 n/a
16 Rapier 9,200,000 8,450,000 8.88
17 Craik Jones Watson n/a 8,368,000 n/a
Mitchell Voelkel**
18 Dig for Fire 8,323,000 n/a n/a
19 Finex Communications 7,808,000 8,249,000 -5.35
Group
20 Dialogue Marketing n/a 7,691,000 n/a
Partnership**
21 Clark McKay & Walpole 7,655,000 7,210,000 6.17
22 Mercier Gray 6,597,000 6,108,000 8.01
23 Chemistry Communications 6,371,000 4,410,000 44.47
Group
24 DraftWorldwide London** n/a 6,062,000 n/a
25 Billington Cartmell 6,005,000 5,586,000 7.50
26 Iris 5,528,000 3,488,000 58.49
27 Interfocus Network 5,350,000 5,886,000 -9.11
28 Target Direct Marketing 5,242,000 4,228,000 23.98
29 WWAV Rapp Collins North** n/a 4,725,000 n/a
30 LIDA 4,703,000 5,079,000 -7.40
31 Gyrogroup 4,300,000 4,200,000 2.38
32 DP&A** n/a 4,100,000 n/a
33 Tri-Direct 3,740,000 3,835,000 -2.48
34 Archibald ingall stretton 3,616,000 2,594,000 39.40
35 Millennium ADMP 3,600,000 3,000,000 20.00
36 Hicklin Slade & Partners 3,361,000 2,600,000 29.27
37 JDA 3,280,000 2,419,000 35.59
38 Eclipse Marketing 3,250,000 3,382,000 -3.90
39 Perspectives Red Cell** n/a 3,248,000 n/a
40 WWAV Rapp Collins n/a 3,175,000 n/a
Scotland**
41 Tequila\Manchester** n/a 3,081,000 n/a
42 HHM 3,029,000 3,389,000 -10.62
43 TDA (The Direct Agency) 2,861,000 3,237,000 -11.62
44 Kilvington Leith Mktg 2,855,000 2,662,000 7.25
45 Masius** n/a 2,755,000 n/a
46 Cramm Francis Woolf n/a 2,700,000 n/a
47 The JJ Group 2,672,000 2,396,000 11.52
48 DMP 2,588,000 2,573,000 0.58
49 WWAV Rapp Collins West** n/a 2,573,000 n/a
50 Navigator Responsive 2,400,000 2,298,000 4.44
Advertising
51 Langham Works 2,250,000 2,200,000 2.27
52 The Ladders Agency 2,240,000 2,870,000 -21.95
(previously Soup)
53 Partners Andrews Aldridge 2,200,000 1,687,000 30.41
54 Red C (prev. RSCR 2,180,000 1,800,000 21.11
Direct Marketing)
55 Communique 360 2,160,000 1,625,000 32.92
56 SMP 2,150,000 1,821,000 18.07
57 Teamwork Marketing 2,013,000 1,883,000 6.90
58= Story UK 1,900,000 1,200,000 58.33
58= Ping Communications 1,900,000 n/a n/a
60 HH&S 1,871,000 2,171,000 -13.82
61 River 1,860,000 1,941,000 -4.17
62 M-S-B+K 1,847,000 2,051,000 -9.95
63 Cubo Brand Communications 1,820,000 1,776,000 2.48
64 Liquid Communications 1,800,000 1,200,000 50.00
65 Liquorice 1,750,000 1,100,000 59.09
66 Spirit IC 1,700,000 1,660,000 2.41
67 DLKW Dialogue 1,501,000 926,000 62.10
68 23red 1,467,000 1,389,000 5.62
69 Kitcatt Nohr 1,382,000 1,216,000 13.65
Alexander Shaw
70 Fox Parrack Hirsch 1,351,000 1,714,000 -21.18
71 Moonfish 1,280,000 937,000 36.61
72 Entire 1,229,000 1,106,000 11.12
73 Teamspirit 1,167,000 2,920,000 -60.03
74 Richardson Carpenter 1,100,000 600,000 83.33
75 Head to Head 1,076,000 1,037,000 3.76
76 Attention 1,016,000 536,000 89.55
77 Meerkat Marketing 965,000 105,000 819.05
Communication
78 Wilson Harvey 934,000 993,000 -5.94
79 WDMP 767,000 84,000 813.10
80 WDPA 725,000 672,000 7.89
81 Forth Marketing Servs 638,000 740,000 -13.78
82 KHWS 634,000 824,000 -23.06
83 Response Advertising 618,000 607,000 1.81
Media
84 The Direct Marketing 580,000 1,088,000 -46.69
Practice
85 Watson Phillips & 490,000 n/a n/a
Norman
86 Diametric 408,000 367,000 11.17
87 Barraclough Edwards 78,000 n/a n/a
Chamberlain
Rnk Agency Turnover Turnover Change
2003 (pounds) 2002 (pounds) (%)
1 WWAV Rapp Collins London** n/a 77,829,000 n/a
2 Proximity London** n/a 44,991,000 n/a
3 Carlson Marketing Group 39,000,000 27,000,000 44.44
4 EHS Brann** n/a 34,862,000 n/a
5 TBWA\GGT** n/a 27,994,000 n/a
6 Haygarth Group** n/a 26,369,000 n/a
7 ARC Integrated Marketing** n/a 29,507,000 n/a
8 Claydon Heeley Jones n/a 25,765,000 n/a
Mason Group**
9 The Triangle Group** n/a 21,819,000 n/a
10 Joshua** n/a 27,299,000 n/a
11 The Marketing Store 22,551,000 22,282,000 1.21
12 Publicis Dialog Group** n/a 26,755,000 n/a
13 Tequila\London** n/a 22,361,000 n/a
14 Tullo Marshall Warren 16,250,000 14,230,000 14.20
15 Rmg:black cat** n/a 14,134,000 n/a
16 Rapier 13,400,000 12,300,000 8.94
17 Craik Jones Watson n/a 15,212,000 n/a
Mitchell Voelkel**
18 Dig for Fire 10,767,000 n/a n/a
19 Finex Communications 11,831,000 13,650,000 -13.33
Group
20 Dialogue Marketing n/a 17,062,000 n/a
Partnership**
21 Clark McKay & Walpole 18,356,000 17,290,000 6.17
22 Mercier Gray 11,770,000 11,309,000 4.08
23 Chemistry Communications 11,161,000 6,766,000 64.96
Group
24 DraftWorldwide London** n/a 8,403,000 n/a
25 Billington Cartmell 11,776,000 10,200,000 15.45
26 Iris 11,222,000 7,800,000 43.87
27 Interfocus Network 9,486,000 9,585,000 -1.03
28 Target Direct Marketing 15,236,000 10,290,000 48.07
29 WWAV Rapp Collins North** n/a 8,608,000 n/a
30 LIDA 8,383,000 8,468,000 -1.00
31 Gyrogroup 7,700,000 7,300,000 5.48
32 DP&A** n/a 10,377,000 n/a
33 Tri-Direct 40,495,000 35,780,000 13.18
34 Archibald ingall stretton 8,681,000 11,718,000 -25.92
35 Millennium ADMP 12,100,000 10,000,000 21.00
36 Hicklin Slade & Partners 6,200,000 6,500,000 -4.62
37 JDA 15,473,000 12,655,000 22.27
38 Eclipse Marketing 4,578,000 4,783,000 -4.29
39 Perspectives Red Cell** n/a 6,653,000 n/a
40 WWAV Rapp Collins n/a 9,185,000 n/a
Scotland**
41 Tequila\Manchester** n/a 5,357,000 n/a
42 HHM 4,342,000 4,457,000 -2.58
43 TDA (The Direct Agency) 4,297,000 4,451,000 -3.46
44 Kilvington Leith Mktg 4,782,000 3,592,000 33.13
45 Masius** n/a 4,979,000 n/a
46 Cramm Francis Woolf n/a 5,500,000 n/a
47 The JJ Group 8,140,000 6,089,000 33.68
48 DMP 3,662,000 4,288,000 -14.60
49 WWAV Rapp Collins West** n/a 6,602,000 n/a
50 Navigator Responsive 5,248,000 5,541,000 -5.29
Advertising
51 Langham Works 3,400,000 3,200,000 6.25
52 The Ladders Agency 5,767,000 6,457,000 -10.69
(previously Soup)
53 Partners Andrews Aldridge 3,612,000 2,621,000 37.81
54 Red C (prev. RSCR 3,880,000 3,100,000 25.16
Direct Marketing)
55 Communique 360 3,900,000 2,500,000 56.00
56 SMP 4,592,000 3,937,000 16.64
57 Teamwork Marketing 3,484,000 3,265,000 6.71
58= Story UK 3,200,000 1,900,000 68.42
58= Ping Communications 3,000,000 n/a n/a
60 HH&S 5,182,000 5,985,000 -13.42
61 River 3,070,000 3,348,000 -8.30
62 M-S-B+K 4,612,000 4,868,000 -5.26
63 Cubo Brand Communications 2,843,000 3,531,000 -19.48
64 Liquid Communications 3,000,000 2,400,000 25.00
65 Liquorice 2,800,000 1,500,000 86.67
66 Spirit IC 2,602,000 2,512,000 3.58
67 DLKW Dialogue 1,643,000 1,530,000 7.39
68 23red 2,322,000 2,112,000 9.94
69 Kitcatt Nohr 2,217,000 2,207,000 0.45
Alexander Shaw
70 Fox Parrack Hirsch 9,106,000 11,530,000 -21.02
71 Moonfish 2,232,000 1,189,000 87.72
72 Entire 5,134,000 3,658,000 40.35
73 Teamspirit 2,868,000 3,985,000 -28.03
74 Richardson Carpenter 2,000,000 1,400,000 42.86
75 Head to Head 2,452,000 2,320,000 5.69
76 Attention 1,599,000 1,787,000 -10.52
77 Meerkat Marketing 1,950,000 300,000 550.00
Communication
78 Wilson Harvey 1,400,000 1,600,000 -12.50
79 WDMP 2,055,000 171,000 1,101.75
80 WDPA n/a n/a n/a
81 Forth Marketing Servs 2,035,000 2,800,000 -27.32
82 KHWS 976,000 1,434,000 -31.94
83 Response Advertising 6,395,000 7,199,000 -11.17
Media
84 The Direct Marketing 1,240,000 1,650,000 -24.85
Practice
85 Watson Phillips & 4,000,000 n/a n/a
Norman
86 Diametric 615,000 518,000 18.73
87 Barraclough Edwards 101,000 n/a n/a
Chamberlain
Rnk Agency Pre-tax profit Chnge Total
2003 2002 (%) staff*
(pounds) (pounds)
1 WWAV Rapp Collins London** n/a n/a n/a 208 (40)
2 Proximity London** n/a n/a n/a 243 (34)
3 Carlson Marketing Group n/a 2,000,000 n/a 350 (38)
4 EHS Brann** n/a n/a n/a 343 (46)
5 TBWA\GGT** n/a n/a n/a 162 (38)
6 Haygarth Group** n/a n/a n/a 137 (31)
7 ARC Integrated Marketing** n/a n/a n/a 130 (35)
8 Claydon Heeley Jones n/a n/a n/a n/a
Mason Group**
9 The Triangle Group** n/a 2,895,000 n/a 141 (n/a)
10 Joshua** n/a n/a n/a 205 (50)
11 The Marketing Store 955,000 528,000 80.87 187 (46)
12 Publicis Dialog Group** n/a n/a n/a 144 (39)
13 Tequila\London** n/a n/a n/a 144 (35)
14 Tullo Marshall Warren 2,200,000 1,805,000 21.88 152 (25)
15 Rmg:black cat** n/a n/a n/a 134 (24)
16 Rapier n/a n/a n/a 93 (24)
17 Craik Jones Watson n/a n/a n/a 91 (23)
Mitchell Voelkel**
18 Dig for Fire 1,832,000 n/a n/a 74 (23)
19 Finex Communications 2,402,000 3,185,000 -24.58 88 (36)
Group
20 Dialogue Marketing n/a n/a n/a n/a
Partnership**
21 Clark McKay & Walpole n/a n/a n/a 87 (26)
22 Mercier Gray 1,325,000 1,229,000 7.81 82 (34)
23 Chemistry Communications -6,500 -319,000 Reduced 88 (24)
Group loss
24 DraftWorldwide London** n/a n/a n/a 88 (31)
25 Billington Cartmell n/a n/a n/a 56 (16)
26 Iris 1,236,000 386,000 220.21 101 (34)
27 Interfocus Network n/a n/a n/a 60 (15)
28 Target Direct Marketing 665,000 554,000 20.04 94 (19)
29 WWAV Rapp Collins North** n/a n/a n/a 47 (17)
30 LIDA 793,000 705,000 12.48 50 (11)
31 Gyrogroup 100,000 -400,000 Loss to 60 (15)
profit
32 DP&A** n/a n/a n/a 57 (7)
33 Tri-Direct 560,000 822,000 -31.87 63 (1)
34 Archibald ingall stretton n/a n/a n/a 65 (12)
35 Millennium ADMP 745,000 585,000 27.35 105 (17)
36 Hicklin Slade & Partners 429,000 -48,000 Loss to 35 (12)
profit
37 JDA 700,000 263,000 166.16 59 (13)
38 Eclipse Marketing 466,000 472,000 -1.27 59 (12)
39 Perspectives Red Cell** n/a n/a n/a n/a
40 WWAV Rapp Collins n/a n/a n/a 34 (8)
Scotland**
41 Tequila\Manchester** n/a n/a n/a 35 (10)
42 HHM -92,000 250,000 -136.80 44 (20)
43 TDA (The Direct Agency) 245,000 622,000 -60.61 45 (11)
44 Kilvington Leith Mktg 278,000 283,000 -1.77 36 (11)
45 Masius** n/a n/a n/a 17 (10)
46 Cramm Francis Woolf n/a 21,000 n/a 35 (10)
47 The JJ Group 279,000 241,000 15.77 65 (9)
48 DMP n/a n/a n/a 35 (11)
49 WWAV Rapp Collins West** n/a n/a n/a n/a
50 Navigator Responsive 402,000 327,000 22.94 42 (10)
Advertising
51 Langham Works 75,000 20,000 275.00 32 (8)
52 The Ladders Agency n/a n/a n/a 22 (6)
(previously Soup)
53 Partners Andrews Aldridge 588,000 180,000 226.67 40 (13)
54 Red C (prev. RSCR 105,000 100,000 5.00 41 (13)
Direct Marketing)
55 Communique 360 349,000 79,000 341.77 28 (8)
56 SMP n/a n/a n/a 32 (12)
57 Teamwork Marketing 241,000 133,000 81.20 42 (8)
58= Story UK 775,000 2,950,000 -73.73 27 (10)
58= Ping Communications 300,000 n/a n/a 23 (8)
60 HH&S 234,000 -174,000 Loss to 24 (5)
profit
61 River 326,000 101,000 222.77 35 (10)
62 M-S-B+K 215,000 402,000 -46.52 31 (10)
63 Cubo Brand Communications 225,000 203,000 10.84 24 (2)
64 Liquid Communications n/a n/a n/a 20 (5)
65 Liquorice 81,000 -12,000 Loss to 28 (9)
profit
66 Spirit IC 230,000 220,000 4.55 34 (12)
67 DLKW Dialogue 119,000 109,000 9.17 22 (4)
68 23red 90,000 177,000 -49.15 30 (15)
69 Kitcatt Nohr 83,000 9,000 822.22 22 (6)
Alexander Shaw
70 Fox Parrack Hirsch 50,000 132,000 -62.12 26 (4)
71 Moonfish 254,000 -92,000 Loss to 26 (6)
profit
72 Entire 235,000 200,000 17.50 28 (4)
73 Teamspirit 701,000 958,000 -26.83 24 (8)
74 Richardson Carpenter 83,000 -164,000 Loss to 16 (6)
profit
75 Head to Head 64,000 122,000 -47.54 16 (3)
76 Attention 206,000 279,000 -26.16 18 (6)
77 Meerkat Marketing 65,000 -258,000 Loss to 15 (6)
Communication profit
78 Wilson Harvey 135,000 112,000 20.54 25 (10)
79 WDMP 470,000 59,000 696.61 12 (2)
80 WDPA n/a n/a n/a 14 (4)
81 Forth Marketing Servs 301,000 340,000 -11.47 20 (2)
82 KHWS 80,000 115,000 -30.43 12 (4)
83 Response Advertising 88,000 108,000 -18.52 10 (1)
Media
84 The Direct Marketing -116,000 101,000 Profit 14 (4)
Practice to loss
85 Watson Phillips & 100,000 n/a n/a 11 (4)
Norman
86 Diametric 197,000 236,000 -16.53 9 (0)
87 Barraclough Edwards n/a n/a n/a 11 (4)
Chamberlain
Rnk Agency
1 WWAV Rapp Collins London**
S-O (Omnicom). Founded 1981. Chairman Chris Gordon, joint MDs Mike
Larmer and Marco Scognamiglio, creative dir Ian Haworth. Major
clients include Lloyds TSB, British Gas, Cancer Research UK. DM and
new media. Member DMA. E-mail robert.mayes@wwavrc.co.uk, web site
www.wwavrc.co.uk
2 Proximity London**
S-O (Omnicom). Founded 1991. CEO Chris Thomas, creative dirs Warren
Moore, Caitlin Ryan. Major clients include BBC TV Licensing, Royal
Mail, Volkswagen. 0% DM and new media, 10% SP. Member DMA, IPA,
ISP, MCCA. E-mail neal.p@proximitylondon.com, web site
www.proximitylondon.com
3 Carlson Marketing Group
Founded 1990, subsidiary of Carlson (US). Chairman Robert Janes,
communications services MD John Shaw. Major clients include Lloyds
TSB, COI, Shell. Loyalty programmes, DM, SP. Member IPA, ISP, MCCA.
E-mail nicole.connolly@carlson-europe.com, web site
www.carlsonmarketing.co.uk
4 EHS Brann**
S-O (Havas). Founded 1967. Chairman Terry Hunt, MD Matt Atkinson,
creative dirs Trevor Chambers, Lu Dixon. Major clients include
British Gas, Tesco, Barclays. All DM, including 19% database and
analytics. Member DMA, ISP. E-mail info@ehsbrann.com, web site
www.ehsbrann.com
5 TBWA\GGT**
S-O (Omnicom). Founded 1986. Chairman Peter Herd, CEO Mike
Cornwell, creative dir Nick Moore. Major clients include Abbey,
Prudential, Vauxhall. DM and new media. Member IPA. E-mail
info@tbwa-ggt.com, web site www.tbwa-ggt.com
6 Haygarth Group**
S-O (subsidiary of WPP affiliate High Co). CEO Steve Morris,
creative dir Grace Goni. Major clients include Nokia, Tropicana,
The Carbon Trust. 50% DM and new media, 50% SP, design and events.
Member DMA, ISP, PRCA. E-mail rebecca.m@haygarth.co.uk, web site
www.haygarth.co.uk
7 ARC Integrated Marketing**
S-O (Publicis). Previously IMP, merged 2003 with Leonardo. CEO Mike
Spicer, creative dirs Jac Nolan, Graham Mills. Major clients
include Procter & Gamble, Tesco, Fiat. Multi-discipline. Member
DMA, IPA, ISP, MCCA. E-mail ben.stobart@arcmarketing.com, web site
www.arcconnect.co.uk
8 Claydon Heeley Jones Mason Group**
S-O (Omnicom).Founded 1991. Senior directors Jon Claydon, Leo
Campbell, Nigel Jones. Major clients include Goodyear, Mercedes,
Bradford & Bingley. No activity breakdown provided. E-mail
isobel.falk@chjm.com, web site www.chjm.com
9 The Triangle Group**
S-O (Publicis). Founded 1975. Chairman Kevin Twittey, creative dir
Nick Presley. Major clients include Lloyds TSB, Diageo, Britvic. No
activity breakdown provided. Member DMA, ISP, MCCA. Web site
www.thetrianglegroup.co.uk
10 Joshua**
S-O (Grey Global). Founded 1998. Chairman Peter Thompson, MD Nick
Spindler, creative dir Mitch Levy. Clients include NatWest. Full
service: 50% DM and new media, 25% SP, 15% brand advertising.
Member DMA, IPA, ISP, MCCA.
E-mail dick.bloomfield@joshua-agency.co.uk,
web site www.joshua-agency.co.uk
11 The Marketing Store
Founded 1986, subsidiary of Havi Group. Chairman Graham Kemp, MD
Mike Bowen, creative dir Shelford Chandler. Major clients include
McDonald's, Walkers, Asda. 55% SP, 20% consultancy, 10% DM and new
media. Member MCCA. E-mail susan.quayle@tmsw.com, web site
www.themarketingstore.com
12 Publicis Dialog Group**
S-O (Publicis). Founded 1998. CEO Dennis Kerslake, MD Simon
Marshall, creative dir Mike Cavers. Major clients include Renault,
Allied Domecq, Asda. 60% DM, 25% SP. Member DMA, IPA, ISP. E-mail
simon.marshall@publicis-dialog.co.uk,
web site www.publicis-dialog.co.uk
13 Tequila\London**
S-O (Omnicom). Chairman Tom Wass, CEO Tim Bonnet, acting creative
dir Nick Schanche. Major clients include Hewlett-Packard, Barclays,
O2. 60% DM, plus SP, advertising, events. Member DMA, ISP, MCCA.
E-mail info@tequila-UK.com, web site www.tequila-uk.com
14 Tullo Marshall Warren
Founded 1987, independent. Managing director Chris Warren, creative
dir Daren Kay. Major clients include British Airways, Morgan
Stanley, Diageo. Predominantly DM and new media, 7% brand
advertising. Member DMA, ISP. E-mail info@tmw.co.uk, web site
www.tmw.co.uk
15 Rmg:black cat**
S-O (WPP). Founded 1991. Chairman Nelly Andersen, MD James Clifton,
creative dirs Neil Francis, Ralph Robinson. Major clients include
Mercedes-Benz, Motorola, Avis. 83% DM and new media, 15% SP. Member
DMA, MCCA. E-mail duncan.goose@rmgblackcat.com, web site
www.rmgblackcat.com
16 Rapier
Founded 1988, independent. Chairman Jonathan Stead, MD Alison
Meredith, creative dir John Townshend. Major clients include AA,
HBOS, Telewest. 85% DM, 15% brand advertising. Member DMA, IPA.
E-mail sray@rapier.ltd.uk, web site www.rapieruk.com
17 Craik Jones Watson Mitchell Voelkel**
S-O (Omnicom). Founded 1991. Chairman/CEO David Watson, MD Fiona
Scott. Major clients include Orange, Land Rover, Diageo. Primarily
DM, 5% brand advertising. Member DMA. E-mail
mailbox@craikjones.co.uk, web site www.craikjones.co.uk
18 Dig for Fire
Formed in 2003 from merger of Scope and Paradigm. Figures are pro
rata, based on seven months' data. CEO Charles Buddery. Major
clients include first direct, Thomas Cook, Little Chef.
Predominantly DM, new media. Member DMA, ISP. E-mail
charles.glover@digforfire.co.uk, web site www.digforfire.co.uk
19 Finex Communications Group
Founded 1991, subsidiary of Incepta. Chairman Ray Fine, CEO John
Foeander, creative dir Tony Warren. Major clients include BSkyB,
Hewlett-Packard, O2. Full-service, 25% in non-DM areas. Member DMA.
E-mail finex@finexgroup.com, web site www.finexgroup.com
20 Dialogue Marketing Partnership**
S-O (WPP). Founded 1995. Joint MDs Chris MacColl and Nick Tappin.
Major clients include Weetabix, Gillete, Vision Express.
Full-service, including DM, new media, SP, events, design. E-mail
cmccoll@dialmkg.com, web site www.dialmkg.com
21 Clark McKay & Walpole
Founded 1996, independent. Chairman Jonathan Clark, MD Janet McKay,
creative dir Steve Walpole. Major clients include Marbles, Renault
Retail Group, WeightWatchers. 66% DM, 20% brand advertising, 10%
SP. Member IPA. E-mail j-clark@cmw-ul.com, web site www.cmw-uk.com
22 Mercier Gray
Founded 1993, independent. Chairman Rob Gray, MD Anton Mercier,
creative dir Jackie Davis. Major clients include Beiersdorf
(Nivea), Sega, Kraft Foods. Full-service: 35% advertising, 31% DM,
17% design, 10% SP. Member MCCA. E-mail robg@merciergray.com, web
site www.merciergray.com
23 Chemistry Communications Group
Founded (via mergers) 2000, independent. Chairman Bernard Fisher,
MD Diane Charlton, creative dir Claire Elworthy. Major clients
include Diageo, Microsoft, Yell. Primarily DM, 11% SP. Member DMA,
ISP. E-mail paul.sykes@chemistrygroup.co.uk, web site
www.chemistrygroup.co.uk
24 DraftWorldwide London**
S-O (Interpublic). Previously Lowe Live/Lowe Plus, founded 1996.
Managing partner Sez Maxted, creative dir Arthur Parshotam. Major
clients include Telewest Business, COI, Nestle. Over 90% DM, new
media. Member DMA. E-mail sarah.hardcastle@draftlondon.com, web
site www.draftlondon.com
25 Billington Cartmell
Founded 1990, independent. Joint managing partners Ian Billington,
Paul Cartmell. Major clients include Nestle, GlaxoSmithKline,
Vodafone. 30% DM, 70% sales promotion, events, design. Member DMA,
ISP, MCCA. E-mail ian_billington@bcl.co.uk, web site www.bcl.co.uk
26 Iris
Founded 1999, independent. Joint MDs Ian Millner, Stewart Shanley,
joint creative dirs Sean Reynolds, Carl Eatson. Major clients
include Sony Ericsson, T-Mobile, Shell. Full-service, 60% in non-DM
areas. Member MCCA. E-mail info@iris-london.co.uk, web site
www.irisnation.com
27 Interfocus Network
Founded 1989, subsidiary of MDC Corp. CEO Chris Zandonati, creative
dir Ian Thomas. Major clients include Lloyds TSB, Panasonic, Xerox.
Full-service, including 28% advertising, 20% SP. Member DMA. E-mail
marc.rigby@interfocus.co.uk, web site www.interfocus.co.uk
28 Target Direct Marketing
Founded 1993, independent. Chairman Stephen Pidgeon, MD Paul
Farthing, creative dir Iain Ferguson. Major clients include British
Heart Foundation, Marie Curie Cancer Care, Dollond & Aitchison. All
DM. Member IPA. E-mail rclark@targetdirect.co.uk, web site
www.targetdirect.co.uk
29 WWAV Rapp Collins North**
S-O (Omnicom). Founded 1986. Chairman and MD Helen Simpson,
creative dir Peter Chase. Major clients include Center Parcs, BUPA,
Provident. All DM and new media. Member DMA. E-mail
helen.simpson@wwavrc.co.uk, web site www.wwavrcnorth.co.uk
30 LIDA
Founded 2000, subsidiary of M&C Saatchi. Chairman Nick Hurrell, MD
Lisa Thomas, creative dir David Harris. Major clients include
British Airways, NatWest, KPMG. 90% DM and new media. Member DMA,
IPA. E-mail robynf@lida.com, web site www.lida.com
31 Gyrogroup
Founded 1991, independent. Managing director Gary Brine, creative
dir Graham Dodridge. Major clients include Sun Microsystems, Adobe,
MCI. Full-service, 65% DM. Member DMA, MCCA. E-mail
richard.perry@gyrogroup.com, web site www.gyrogroup.com
32 DP&A**
S-O (Interpublic). Founded 1991. Chairman David Poole, creative dir
Daniel Douglass. Major clients include Sky, Goldfish, Waitrose
Direct Wines. 90% DM and new media, 10% design and SP. Member DMA.
E-mail carolyn.stebbings@dpa.co.uk, web site www.dpa.co.uk
33 Tri-Direct
Founded 1989, independent. MD Patrick Carew. Major clients include
Bose, Norwich Union, Westbury Homes. DM media specialist, with
small creative department. Member DMA.
E-mail admin@tri-direct.co.uk, web site www.tri-direct.co.uk
34 Archibald ingall stretton
Founded 1998, independent. Partners Stuart Archibald, Jon Ingall,
Stephen Stretton. Major clients include 02, BMW, Skoda. 60% DM, 40%
brand advertising. Member DMA, IPA. E-mail
stuart.archibald@aislondon.com, web site
www.archibaldingallstretton.com
35 Millennium ADMP
Founded 1996, independent. Chairman and MD Martin Smith, creative
dir Kevin Lavery. Specialist in grey marketing. No client details
supplied. Member DMA, PPA. E-mail info@millenniumdirect.co.uk, web
site www.millenniumdirect.co.uk
36 Hicklin Slade & Partners
Founded 1998, independent. Chairman Nick Horswell, MD Justin
Hicklin, creative dir Philip Slade. Major clients include Camelot,
Honda, Coors Brewers. Full-service, 70% non-DM. Member DMA, MCCA.
E-mail info@hicklinslade.com, web site www.hicklinslade.com
37 JDA
Founded 1982, independent. Chairman and MD Carl Hopkins, creative
dir John Sheridan. Major clients include BT, Royal Mint, HBOS. 100%
DM. Member DMA. E-mail tonyv@jda.co.uk, web site www.jda.co.uk
38 Eclipse Marketing
Founded 1988, independent. MD David Pickering, creative dir Erik
Beaton. Major clients include Peugeot, Mazda, FT.com. 70% call
centre, database management, 20% DM, new media. Member DMA. E-mail
info@eclipsemarketing.co.uk, web site www.eclipsemarketing.co.uk
39 Perspectives Red Cell**
S-O (WPP). CEO Miles Murphy, creative dir Gary Sharpen. Major
clients include Hewlett-Packard, Texaco, Carlsberg-Tetley. 60% DM
and new media, 30% SP. E-mail peter@perspectivesredcell.com, web
site www.perspectivesredcell.com
40 WWAV Rapp Collins Scotland**
S-O (Omnicom). Founded 1993. Chairman Helen Simpson, MD Jon Young,
creative dir Paul Readman. Major clients include Standard Life
Bank, Scottish Friendly Assurance, VisitScotland. All DM. Member
DMA, IPA. E-mail john.young@wwavrc.co.uk, web site
www.wwavrcscotland.co.uk
41 Tequila\Manchester**
S-O (Omnicom). Chairman Tom Wass, creative dir Richard Sharp. Major
clients include Cussons, Nissan, International Paper. 40% DM, 50%
SP, 10% design. Member DMA, ISP. E-mail
richards@tequilamanchester.com, web site
www.tequilamanchester.co.uk
42 HHM
Founded 1994, independent. Chairman Edward Mason, MD Richard
French, creative dir David McCann. Major clients include BT Yahoo!,
Ladbrokes, Virgin Travelstore. Full-service, 70% DM and new media.
Member DMA, MCCA. E-mail info@hhm.com, web site www.hhm.com
43 TDA (The Direct Agency)
Founded 1996, independent. Chairman Heather Westgate, creative dirs
Laurence Grinter (online), Mark Pearson. Major clients include
Alliance & Leicester, HBOS, Cats Protection. Nearly all DM and new
media. Member DMA. E-mail heather_w@tdaltd.com, web site
www.tdaltd.com
44 Kilvington Leith Marketing
Founded 1986, independent. Chairman Jon Derry, creative dir Andy
Sylvester. Major clients include BSkyB, Diageo, Parcelforce. 45% DM
and new media, 55% SP, design and advertising. Member DMA, ISP,
MCCA. E-mail klmltd@klm.co.uk, web site www.klm.co.uk
45 Masius**
S-O (Publicis). Founded 1989. Managing director Andrew Porter,
creative dir Ian Henderson. Major clients include Volvo
Construction Equipment, Charcol, RS Components. 60% advertising and
design, 40% DM and new media. Member IPA. E-mail
masiusinfo@masius.com, web site www.masius.com
46 Cramm Francis Woolf
Founded 1993, independent. Chairman and MD Paul Woolf, creative dir
Terry Trower. Major clients include Amex, BAA, COI. 75% DM and new
media, 25% SP and design. Member DMA, ISP. E-mail paulw@cfw.co.uk,
web site www.cfw.co.uk
47 The JJ Group
Founded 1989, independent. MD James Goddard, creative dir Adrian
Moore. Major clients include Volvo, Beefeater, Virgin Travelstore.
44% DM and new media, 28% brand advertising, plus events, SP,
design. Member DMA, ISP. E-mail enquiries @thejjgroup.com, web site
www.thejjgroup.com
48 DMP
Founded 1989, independent. MD Emma Simpson-Jarrett, creative dir
Mark Attrill. Major clients include Barclays, Barclaycard, Norwich
Union. 90% DM and new media, 10% design. Member DMA. E-mail
enquires@dmp.co.uk, web site www.dmp.co.uk
49 WWAV Rapp Collins West**
S-O (Omnicom). Founded 1996. Chairman Helen Simpson, MD Allan
Freeman, creative dir Tony Weller. Major clients include British
Red Cross, Gala Leisure, Chelsea Building Society. 90% DM, plus
brand advertising and design. Member DMA, IPA. E-mail
allan.freeman@wwavwest.co.uk, web site www.wwavwest.co.uk
50 Navigator Responsive Advertising
Founded 1993, independent. Chairman Andy Carolan, creative dir Tony
Bibby. Major clients include De Vere Resort Ownership, Intelligent
Finance, The Famous Grouse. 86% DM, plus SP and design. Member DMA.
E-mail acarolan@navigator-ra.co.uk, web site www.navigator-ra.co.uk
51 Langham Works
Formed from 2003 merger of DLCF and MBO London. Managing partners
Don Cowley, Hywel Davies, Jeremy Taylor. Major clients include
Chrysler Jeep, Telegraph Group. 80% DM and new media, plus
advertising, SP. Member DMA. E-mail don.cowley@langhamworks.co.uk,
web site www.langhamworks.co.uk
52 The Ladders Agency (previously Soup)
Founded 1991, independent. Chairman Nick Balmforth, MD Mark
Richardson. Major clients include Procter & Gamble Professional,
Parcelforce Worldwide, Rizla. 90% DM and new media, 7% brand
advertising. Member DMA. E-mail info@laddersagency.com, web site
www.laddersagency.com
53 Partners Andrews Aldridge
Founded 1998, independent. MD Phil Andrews, creative dir Steve
Aldridge. Major clients include Lloyds TSB, Lexus, bmi. DM and new
media. E-mail nina-jasinski@andrewsaldridge.com, web site
www.andrewsaldridge.com
54 Red C (prev. RSCR Direct Marketing)
Founded 1994, independent. Chairman Howard Seaton, MD Adrian Rowe,
creative dir Adam Shackleton. Major clients include PC World
Business, BUPA, OGC Buying Solutions. 85% DM and new media, plus
design, SP. Member DMA. E-mail rwalton@redcmarketing.com, web site
www.redcmarketing.com
55 Communique 360
Founded 1990, independent. MD and creative director Tim
Petherbridge. Major clients include Travel Inn, Royal Bank of
Scotland, Learning & Skills Council. 65% DM and new media, 25%
design, 10% SP. E-mail tim.p@communique360.co.uk, web site
www.communique360.co.uk
56 SMP
Founded 1983, independent. Joint MDs Simon Mahoney, Chris Simpson,
creative dir Simon Mahoney. Major clients include Kimberly-Clark,
Novartis, Unilever Bestfoods. 60% DM and new media, 30% SP. Member
DMA, ISP. E-mail simon.mahoney@smp.uk.com, web site www.smp.uk.com
57 Teamwork Marketing
Founded 1981, independent. Joint MDs Bob Wood, John Clark. Major
clients include Kellogg's Foodservice Solutions, McCain Foods,
Nestle. No activity breakdown provided. Member DMA, ISP, MCCA.
E-mail all@teamwork-marketing.co.uk,
web site www.teamwork-marketing.co.uk
58= Story UK
Founded 2002, independent. MD Sue Mullen, creative dir Dave Mullen.
Major clients include first direct, Clydesdale & Yorkshire Banks,
NTL:home. 75% DM and new media, 20% brand advertising. Member DMA,
IPA. E-mail info@storyuk.com, web site www.storyuk.com
58= Ping Communications
Founded 1994, independent. Joint MDs Sean Ingram, Rupert Pybus.
Major clients include JP Morgan Fleming Asset Management, Bristol &
West, American Express. 84% DM, 16% advertising and design. Member
DMA. E-mail kelly@pingdirect.com, web site www.pingdirect.com
60 HH&S
Founded 1987, independent. Chairman and creative dir Rick Smith, MD
Michael Halstead. Major clients include Somerfield, Associated
Newspapers, Next Directory. 50% DM, 50% SP and design. Member DMA,
ISP, MCCA. E-mail mikeh@hhs.co.uk, web site www.hhs.co.uk
61 River
Founded 1990, independent. MD Howard Barkley, creative dirs Dave
Gullen, Noel Farrey. Major clients include Royal Bank of Scotland,
Telegraph Group, Bell Microproducts Europe. 85% DM and new media,
15% design. E-mail howard@rivercg.co.uk, web site www.rivercg.co.uk
62 M-S-B+K
Founded 1988, independent. MD Iain Maclean, creative dir Craig
Addy. Major clients include Royal Mail, Mercedes, L'Oreal. DM and
new media. E-mail ianmac@msbk.co.uk, web site www.msbk.co.uk
63 Cubo Brand Communications
Founded 1995, independent. Chairman Chris Walmsley, MD Kerry
Simpson, creative dir Tim Noble. Major clients include Pernod
Ricard, Liverpool Victoria, Busch Entertainment. Full-service, 45%
in areas other than DM. Member DMA, MCCA. E-mail aisling@cubo.com,
web site www.cubo.com
64 Liquid Communications
Founded 1999, independent. Joint MDs Andy Annett, Olly Raeburn.
Major clients include Heinz, News International, Lever Faberge. 65%
DM and new media, 20% SP. Member DMA. E-mail
excitingtimes@liquidcom.co.uk, web site
www.liquidcommunications.co.uk
65 Liquorice
Founded 1998, independent. CEO Quentin Boyes, managing partners Sam
Brownfield, Lisa Betts. Major clients include Johnson & Johnson
MSD, Kettle Foods, Cosmos. 60% DM and new media, 40% advertising,
SP and design. Member MCCA. E-mail quentin.boyes@liquorice.net, web
site www.liquorice.net
66 Spir
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