For years, direct marketing has been on an exponential growth curve.
The fact that it is more measurable and accountable than many of the other disciplines has worked in its favour. Independent surveys have regularly shown it gaining budget share from rival skills.
Nevertheless, 2002 will go down as the year when direct marketing stood still. Sparkling is a word that has been widely used, even over-used, in previous surveys, but will not be much in evidence this time around.
The gross profit or income of agencies in this year's league table totals just over £586m. While that may be a 5.25% rise on 2001's total of £557m, it does not compare well with the 19% growth reported a year ago and 21% the year before that.
And the headline figure almost certainly exaggerates the true position. For example, mergers tend to be recorded as growth for the acquiring agencies, but do not represent growth for the industry as a whole. Also, reporting so early in the year, Marketing has had to rely in some cases on management accounts rather than final audited figures. Although a good guide, they tend to err on the optimistic side.
Take out 2% to 3% for inflation and it's clear the industry experienced a year that was flat at best. As Paul Biggins, chief executive of Tequila/London, acknowledges: "Clients are spending and will continue to deliver their marketing plans. But it does tend to be one step at a time."
Staff cuts
Total staff are reported to be down about 360, from 7385 in 2001 to 7028 last year, with the number of creatives cut by just five to 1609. These figures almost certainly underplay the pain felt in the industry. Adjustments have been made for the fact some agencies have a short memory about the staff numbers they claimed a year ago.
Balancing the known redundancies, some of the faster-growing agencies have continued to increase their staff. Iris, for example, has gone from 35 to 51 - a 46% increase - in 12 months, and is still recruiting. LIDA's numbers have increased from 27 to 55, although that rise includes 12 staff who moved across when it absorbed the interactive offshoot of its parent agency, M&C Saatchi.
Overall, however, these are difficult times in DM. Black Cat chairman Stephen Callender says that what distinguishes this recession from the early-90s is that DM budgets are being cut as well as advertising, PR and design. The evidence is there as agencies pitch for work that gets canned or briefs are issued and then withdrawn.
One medium-sized agency anonymously describes the marketplace as a "blood bath". Mark Richardson, chief executive at Soup, says: "This is the toughest I have known in three decades in the industry, in terms of client uncertainty and budget cuts."
And he's right, of course, to link agency problems to what is happening on the client side. Most agencies recognise that clients are having it even tougher. The head of one major agency calculates that 7% of expected income disappeared during the year due to budget cuts and delays or client takeovers and mergers. Over the same period, however, 200 people known to the agency on the client side lost their jobs.
Naturally, there has been some restructuring on the agency side, too.
Among the casualties are Grey Desire and Publicis Financial. The Leith Agency in Edinburgh has absorbed the rump of its DM subsidiary Oneagency, following the departure of Dave and Sue Mullen to launch Story. An even more prominent agency, Mosaic Marketing Services, is in administration.
Unsurprisingly, the major communications groups have been less active on the takeover front. The one big acquisition was Interpublic's purchase of DP&A - but this came after 18 months of negotiation. DP&A began talks with the True North group, which were completed after Interpublic snapped up the latter.
In the table, DP&A is shown to have shrunk between 2001 and 2002. Chairman David Poole says the core agency actually grew by 9% and that the discrepancy arises because the deal meant shedding non-core activities, including an interest in a media firm.
DP&A is now aligned with the FCB advertising agency, and Poole has taken on the additional role of European president of FCBi, the group's developing DM network. Interpublic has also engineered a merger of two of its major UK subsidiaries, DraftWorldwide and Lowe E Live. Draft's Oxford office has closed and staff have been transferred to the Lowe headquarters in London.
These were two very similarly sized agencies, ranked 13th and 14th in last year's table. The combined operation appears in third place, edging just ahead of the likes of Proximity, MRM (another Interpublic agency) and OgilvyOne.
The merger makes a lot of sense from Interpublic's viewpoint. Draft is an international network, but its UK operation was assembled from a series of small- to medium-sized database, sales promotion and DM acquisitions.
Lowe Live, on the other hand, has lacked international clout, but has grown as a DM and new media specialist since its launch in 1996.
Even so, such mergers are difficult to handle. There have been unconfirmed trade press reports that Lowe Live's two remaining founding partners, Tony Watson and Ian Taylor, are unhappy in the new culture and plan to leave.
On a rather different scale, Chemistry Communications has acquired Made With Love (MWL), which takes it into the top 30. Chemistry has gone through a number of identity changes. It was previously known as Manifesto, then The Interactive Agency.
There's another potential merger on the cards, too. Since Publicis acquired BCom3, the DMB&B and Leo Burnett agencies, it has closed the D'Arcy ad network and rebranded IMP, the associated below-the-line agency, as ARC Integrated Marketing.
However, Leo Burnett also has a DM and interactive offshoot in Leonardo. Ranked among this year's fastest-growing agencies, it was founded only three years ago and has already collected a string of awards. Now it is rumoured Leonardo will merge with ARC.
Collaborating with digital
Of the other rationalisation and restructuring efforts that have taken place, several are concerned with the relationship between DM and the new electronic media.
The fact LIDA has taken on the pared-down interactive arm of its parent agency, M&C Saatchi, has already been mentioned. LIDA's joint founder, Lisa Thomas, says the two sides of the business were previously working together on the Rover account. "It made sense to bring it in with us and give us the opportunity to grow a digital operation."
Restructuring at Bates Dorland has led to a massive jump up the table, from 20th to seventh place, for 141. Key to this is the interactive network, which was stripped out of 141 a couple of years or so ago and has now been handed back. The figures also include 141 International - running international business from the UK - and Peach, the in-house studio. They do not include leading field marketing agency Headcount, although that now reports to 141 as well.
Now headed by Dennis Kerslake, this agency has been plagued by a series of management upheavals in recent years. One team of departing directors went off to form Liquid Communications, the next to launch Kitcatt Nohr Alexander Shaw.
Craik Jones, meanwhile, has acquired digital agency Arawak. Chief executive David Watson describes it as "a strong survivor of the digital boom and bust".
"During the past three years, it has has provided our digital expertise on a subcontract basis," he adds. "Bringing it in-house has provided us with a complete team of specialists in all areas of digital communications."
This investment and the appointment of Patrick Brady, a senior strategist from Razorfish, "should demonstrate how important we believe the future is for online communications. Included in this is the development of true customer relationship management, which we believe will rely almost entirely on digital capability."
It is worth noting that Craik Jones won the Grand Prix at the DMA/Royal Mail Awards, which were held in December, for the umpteenth time - on this occasion for a fully integrated online and offline campaign for the Association of Train Operating Companies.
Watson's comments highlight an apparent contradiction in the modern marketplace.
The percentage of agency work involving new media in one form or another continues to grow. Our analysis of where client budgets are being spent suggests that about 13% of total expenditure now goes into new media.
This matches the amount spent through DM agencies on radio and DRTV combined; almost equals the amount going into direct response press advertising; and is equivalent to 35% of expenditure on direct mail.
At the same time, the rapid changes of direction that have occurred in the digital area have left some agencies reeling, nowhere more so than at OgilvyOne, which saw gross profit fall by 16.4% last year and staff numbers drop by about one-third. The setback resulted in the agency slipping from second to sixth in the league.
"Those who live by the sword, die by the sword," says new chairman, Paul O'Donnell. "I think we gained most from the whole interactive experience. We had huge growth in that segment, but looking back, it probably wasn't sustainable.
"Interactive went from a standing start to about half the agency (40%) in three years. We were adding 20 people a week when we suddenly hit a brick wall. Psychologically, it was a profound shock for the young specialists who had never known anything but growing demand and, I think, a shock for management too."
Retrenching has also led to refocusing, says O'Donnell. Internal management systems have been simplified. There is a focus on delivery via a triumvirate approach of creative director, strategist and team leader.
But although interactive has been cut back to about 20% of the agency's business, OgilvyOne has not lost faith in it. "The one major hiring we will make this year will be a creative director for interactive," says O'Donnell. "It will be a very big role. There is almost nothing we do now that does not have an online component."
Digital boost
There's a similar reaction from Simon Hall, chief executive at Proximity London. Part of the reason for the drop in the agency's gross profit last year was a fall in interactive business. Now, he says: "If there is good news about the place, it is digital, which is growing strongly. Digital has become a broad area. The emphasis now is on relationship marketing, the integration of offline and online communications and influencing distribution channels. For international clients, the web glues the operation together."
In contrast to some other agencies in the top ten, the two biggest - WWAV Rapp Collins London and EHS Brann - enjoyed double-digit growth last year. But it wasn't easy. WWAV chairman Chris Gordon says: "I'm both relieved and chuffed. It was a hard grind."
There have been a few digs from competitors along the lines that 'WWAV has had the management consultants in - and what does that say about the agency?' But Gordon is dismissive. "We've had change management consultants in, not generalists," he explains. "And the reason was that we felt the need to respond to client demands for everything to be faster, better and cheaper."
According to Gordon, over 30 years WWAV's way of doing things had grown up to involve too much bureaucracy and 'internalisation'.
Last year's restructuring reduced five layers of account management to three and eliminated conventional silos, such as a separate creative department.
Instead, the London office now has four 'clusters' or mini-agencies, each headed by a managing partner and supported by creative and strategic partners.
Total staff numbers remained constant, but, as at a number of other leading shops, there has been a shift in balance away from account handlers and in favour of strategists.
Leading clients and staff were consulted at every stage. The reorganisation, combined with the appointment of Ian Haworth as creative supremo, has revitalised the business, claims Gordon. Certainly WWAV has achieved an increase in gross profit per head; it did not disclose pre-tax profits, but they are said to be healthy.
EHS Brann is another agency that claims to be doing well on the interactive side at the moment, with clients including Tesco.com and the FA Premiership.
Its DRTV work is growing, principally for clients such as British Gas and the AA. And it was one of a handful to benefit last year when Barclays put its huge account out to pitch and savagely cut the number of agencies on its roster.
The pitch process itself was highly unusual and the subject of a case study in Marketing last year (February 14, 2002). EHS Brann chairman Terry Hunt says: "Barclays negotiated very shrewdly. There were areas where it wanted top talent working on the account and was prepared to pay high margins. There were others where its emphasis was on high levels of efficiency and value for money."
Very relevant to this is the fact that EHS Brann has branches in Cirencester and Leeds. It is not the only agency group to have operations outside the capital. But because of the way it has evolved, it probably finds it easier than its competitors to push lower-value production work out to the provinces, where overheads are lower. As Hunt adds: "There is a question for us about what can be done to best advantage in London or outside."
John Shaw, the former head of European operations at Brann's London office prior to its merger with EHSrealtime, has popped up in a similar role at Carlson, where an abortive attempt to negotiate a management buyout led to the departure of the previous top team of Marcus Evans and Steve Grout.
Although Shaw's primary role at Carlson will be developing a European network, he is temporarily running the London agency.
With gross profit down 9.5%, 2002 wasn't the happiest of years for Carlson's direct marketing and sales promotion activities. Management upheavals aside, it has traditionally attracted a lot of travel clients, among them British Airways.
Spending collapsed after the attack on the World Trade Centre 18 months ago, although the group's UK managing director, Frank McCusker, says the agency has successfully consolidated, and filled the gap with new clients such as PPP and Citroen.
One reason for its bias toward travel is that Carlson is not a typical below-the-line agency. It is owned by the US travel marketing specialist Carlson and the group's UK interests include a major software and database operation in Northampton, which runs loyalty programmes for many airlines and hotel chains.
This breadth of skills, McCusker argues, underpins Carlson's positioning, which is to be the number one in relationship marketing.
Shaw argues that it could also help as the trend accelerates toward outsourcing more work from clients' marketing departments (Marketing, March 6).
He claims the agency is already in talks with two financial service clients, which could lead to Carlson assuming full responsibility for their customer acquisition programmes, for an agreed fee per head.
Elsewhere in the top ten, TBWA/GGT Direct - which has since dropped the 'Direct' from its name - had another good year, even though the merger of Draft and Lowe Live and the restructure at 141 have pushed it down a couple of places in the league table.
"We retained hugely important clients such as NatWest and Vauxhall, won others including 3, Marks & Spencer and Eagle Star, and received 27 creative and business performance awards," says chief executive Mike Cornwell.
"From a financial perspective, we recorded a fifth straight year of increased revenue and margins for our shareholders.
"Receiving Marketing's accolade of below-the-line agency of the year (Marketing, December 12, 2002) was a wonderful way to end 12 months of hard work, dedication and significant inspiration."
Its sister agency within Omnicom, Claydon Heeley Jones Mason, also claims to be satisfied with 2002. Gross profit was up almost 3% and pre-tax profits were good, if not as high as in the boom years of the 90s.
"It was a very funny year for us," notes director Nigel Jones, who joined the agency from BMP DDB, where he was one of the most renowned account planners in the country. "There is carnage in the industry and I don't see that changing. But we did well, and won some good pitches. I have never worked so hard in my life, but if I were to start another agency tomorrow, it would be in this area, rather than in advertising."
If Claydon Heeley came through slightly on the positive side on income growth, Interpublic's MRM Partners Worldwide ended the year slightly down.
This is a more complex organisation, consisting of a London agency, a Manchester agency (previously the DM division of McCann Manchester, with acknowledged expertise in the mail-order catalogue business), a database operation and a bespoke 60-seater call centre.
The London agency had a great year, growing by 34%, according to joint managing director Tim Hipperson. But if that's the case, then there was slippage elsewhere.
Pushed, he acknowledges that maybe the call centre suffered most; attempting to maintain a premium position in that arena is not easy when much of the telemarketing sector has become commoditised.
Each year, as part of this survey, Marketing invites agencies to identify the three biggest issues facing the sector. No surprise this year: fully 86% voted for the economic outlook, and for the vast majority it ranks first.
In second place is the closely related question of pressure on margins - made worse, from the direct marketing agencies' viewpoint, by the way clients involve their professional purchasing managers in negotiations.
Bigger agencies have responded by taking their finance directors to the talks. WPP offers central back-up in procurement negotiations; Omnicom has organised internal workshops.
All of this is inevitable. Clients are under enormous pressure and expect their agencies to share the pain. Agencies have done their best to increase efficiency, but almost all the bigger ones are owned by publicly quoted groups and face their own pressures to maintain profits.
Protect profits
The independents may be more inclined to make concessions on margins. However, one leading figure in the industry warns against that.
"The major groups will start buying again in time," he notes. "If owners of small agencies are planning to sell at some stage, they should know that in future analysts will be looking at any purchases very critically, and will expect to see an unblemished profits record."
In any case, as Rapier chairman Jonathan Stead points out, agency fees are generally less than 10% of the clients' total spend. "I have no wish to work with clients who only want conversations about how much we charge, as opposed to how much we can contribute to their effectiveness," he says. "The theme of the moment is that you are either involved in ever deeper relationship with clients or you are in danger of being commoditised."
As for the outlook, very few see any hopes of improvement, at least until the Iraq situation is settled.
One of the few optimists is OgilvyOne's Paul O'Donnell, who says that while there are no blank cheques, clients are looking for ways to break through in the marketplace, and appear to be buying into big ideas.
But even he adds: "My view is that it's far better this year to avoid being a villain (that is, missing targets) than trying to be a hero."
HOW THEY ACHIEVED GROWTH IN 2002
LIDA, M&C Saatchi's energetic young start-up, tops the tables as the UK's fastest-growing DM agency.
What ensured that it reached the top slot was the extra £1.5m of income resulting from the decision to merge with the pared-down interactive operation of its parent agency. It would have made the list anyway, based on the rate at which its conventional business has expanded, including winning Matalan.
Almost the reverse is true at HHM. A year ago, the company featured among the fastest-growing smaller agencies when it included its interactive subsidiary in its submission. This year, for reasons that can be guessed at, its figures relate only to its main agency. HHM is doing well, but consistent reporting would help its case.
In fact, special situations go a long way to explain the presence of many entries in this year's growth tables.
Black Cat, for instance, has been one of the most consistent performers over time and now finds itself on the edge of the top 20. It has been acquired by WPP recently, though, and along with Haygarth (bought by WPP affiliate High Company) and Triangle (Publicis), is now in an earn-out period, with an additional incentive to hit growth targets.
In the bigger agencies listing, both Skybridge and The Marketing Store lost ground in 2001 and chose not to participate in last year's league.
Among the smaller agencies, some start-ups headed by senior industry figures are starting to power through. They include Leonardo, under Steve Barton, formerly of OgilvyOne and Claydon Heeley Jones Mason; 23red, launched by Jane Asscher and colleagues from Tequila London; and Iris, founded by Ian Millner, formerly with IMP.
Barton says winning awards for a broadening list of clients has helped bring Leonardo to the attention of new customers. Millner simply says: "We've been lucky - and the harder we work, the luckier we are."
TOP 10 FOR GROWTH, BIGGER AGENCIES
Rnk Agency Gross profit Gross profit Change
2002 (pounds) 2001 (pounds) (%)
1 LIDA 5,079,000 2,758,000 84.16
2 Dialogue Marketing 8,200,000 6,300,000 30.16
3 Chemistry Communications
Group 6,370,000 5,020,000 26.89
4 Haygarth 14,946,000 11,890,000 25.70
5 Mercier Gray 6,108,000 5,041,000 21.17
6 Triangle Group 13,714,000 11,375,000 20.56
7 Craik Jones Watson
Mitchell Voelkel 8,368,000 6,951,000 20.39
8 Black Cat rmg:connect 10,483,000 8,748,000 19.83
9 Skybridge 12,400,000 10,500,000 18.10
10 The Marketing Store 13,464,000 11,430,000 17.80
TOP 10 FOR GROWTH, SMALLER AGENCIES
Rnk Agency Gross profit Gross profit Change
2002 (pounds) 2001 (pounds) (%)
1 Leonardo 2,011,000 1,230,000 63.50
2 Iris 3,488,000 2,138,000 63.14
3 The JJ Group 2,396,000 1,546,000 54.98
4 MindtheGap Communications 654,000 434,000 50.69
5 Head to Head 1,037,000 697,000 48.78
6 SMP 2,000,000 1,407,000 42.15
7 HHM 3,389,000 2,400,000 41.21
8 23red 1,370,000 1,000,000 37.00
9 Millennium 3,150,000 2,460,000 28.05
10 Target Direct 4,279,000 3,432,000 24.68
DM AGENCIES 2003, 1-85
Rnk Agency Gross profit Gross profit Change
2002 (pounds) 2001 (pounds) (%)
1 WWAV Rapp Collins London 34,700,000 29,800,000 16.44
2 EHS Brann 33,310,000 28,450,000 17.08
3 DraftWorldwide UK 24,850,000 24,900,000 -0.20
4 Proximity London 24,547,000 27,259,000 -9.95
5 MRM Partners Worldwide 24,368,000 25,530,000 -4.55
6 OgilvyOne 24,252,000 29,012,000 -16.41
7 141 Worldwide 21,470,000 18,930,000 13.42
8 Carlson Marketing Group 19,000,000 21,000,000 -9.52
9 Claydon Heeley Jones Mason 18,276,000 17,780,000 2.79
10 TBWA/GGT Direct 17,725,000 16,030,000 10.57
11 Haygarth 14,946,000 11,890,000 25.70
12 Tequila/London 14,500,000 14,000,000 3.57
13 ARC Integrated Mktg 14,227,000 14,465,000 -1.65
(prev IMP)
14 The Triangle Group 13,714,000 11,375,000 20.56
15 The Marketing Store 13,464,000 11,430,000 17.80
16 KLP Euro RSCG 13,449,000 14,605,000 -7.92
17 Skybridge 12,400,000 10,500,000 18.10
18 Joshua 12,278,000 13,604,000 -9.75
19 Publicis Dialog Group 11,254,000 11,400,000 -1.28
20 Black Cat rmg:connect 10,483,000 8,748,000 19.83
21 Ffwd Group 9,044,000 10,499,000 -13.86
22 Tullo Marshall Warren 9,000,000 8,100,000 11.11
23 Rapier 8,450,000 8,750,000 -3.43
24 Craik Jones Watson 8,368,000 6,951,000 20.39
Mitchell Voelkel
25 Finex Communications Grp 8,339,000 11,422,000 -26.99
26 Dialogue Marketing 8,200,000 6,300,000 30.16
27 Harrison Troughton 7,700,000 7,800,000 1.28
Wunderman
28 Clark McKay & Walpole 7,201,000 6,584,000 9.37
29 Chemistry Communications 6,370,000 5,020,000 26.89
Group
30 Mercier Gray 6,108,000 5,041,000 21.17
31 WWAV Rapp Collins North 5,920,000 5,680,000 4.23
32 Interfocus Network 5,886,000 7,563,000 -22.17
33 Billington Cartmell 5,611,000 n/a n/a
34 The Reef (prev 5,536,000 5,599,000 -1.13
Marketing Drive)
35 Scope 5,255,000 4,529,000 16.03
36 LIDA 5,079,000 2,758,000 84.16
37 DP&A 4,799,000 5,690,000 -15.66
38 Target Direct 4,279,000 3,432,000 24.68
39 Tri-Direct 3,835,000 4,272,000 -10.23
40 Iris 3,488,000 2,138,000 63.14
41 HHM 3,389,000 2,400,000 41.21
42 Eclipse Marketing 3,382,000 2,994,000 12.96
43 WWAV Rapp Collins Scotland 3,322,000 4,100,000 -18.98
44 TDA (The Direct Agency) 3,237,000 2,997,000 8.01
45 Millennium 3,150,000 2,460,000 28.05
46 Tequila/Manchester 3,081,000 2,690,000 14.54
47 WWAV Rapp Collins West 3,067,000 3,300,000 -7.06
48 Citigate Smarts 2,927,000 2,735,000 7.02
49 Soup (prev. Richardson 2,869,000 2,314,000 23.98
Pailin & Fallows)
50 Cramm Francis Woolf 2,769,000 3,171,000 -12.68
51 Masius 2,755,000 4,049,000 -31.96
52 Archibald Ingall Stretton 2,600,000 2,200,000 18.18
53 DMP 2,573,000 2,479,000 3.79
54= JDA 2,500,000 3,160,000 -20.89
54= Hicklin Slade & Partners 2,500,000 2,500,000 0.00
56 The JJ Group 2,396,000 1,546,000 54.98
57 Navigator Responsive 2,298,000 2,239,000 2.64
Advertising
58 M-S-B+K 2,051,000 2,666,000 -23.07
59 Leonardo 2,011,000 1,230,000 63.50
60 SMP 2,000,000 1,407,000 42.15
61 River 1,941,000 1,603,000 21.09
62 Parters Andrews Aldridge 1,923,000 1,605,000 19.81
63 Kilvington Leith Mktg 1,912,000 1,701,000 12.40
(KLM)
64 MBO London 1,900,000 n/a n/a
65 DLCF Integrated 1,800,000 2,000,000 -10
66 Spirit IC 1,660,000 1,590,000 4.40
67 Red C (prev. RSCR 1,550,000 1,722,000 -9.99
Direct Marketing)
68 Richardson Carpenter 1,435,000 1,371,000 4.67
Advertising
69 23red 1,370,000 1,000,000 37
70 Liquid Communications 1,330,000 1,120,000 18.75
71 Kitcatt Nohr Alexander Shaw 1,214,000 n/a n/a
72= Story UK 1,100,000 n/a n/a
72= Liquorice 1,100,000 900,000 22.22
74 The Direct Mktg Practice 1,088,000 1,217,000 -10.60
75 Head to Head 1,037,000 697,000 48.78
76 Wilson Harvey 993,000 1,205,000 -17.59
77 The Marketing Partnership 913,000 737,000 23.88
78 KHWS 824,000 948,000 -13.08
79 Forth Marketing Services 740,000 715,000 3.50
80 HH&S 717,000 1,140,000 -37.11
81 WDPA 672,000 1,104,000 -39.13
82 Mason Zimbler 656,000 1,617,000 -59.43
83 MindtheGap Communications 654,000 434,000 50.69
84 Response Advertising Media 607,000 555,000 9.37
85 Connection 2 600,000 530,000 13.21
Rnk Agency Turnover Turnover Change
2002 (pounds) 2001 (pounds) (%)
1 WWAV Rapp Collins London 123,200,000 98,100,000 25.59
2 EHS Brann 95,981,000 45,346,000 111.66
3 DraftWorldwide UK 42,140,000 46,900,000 -10.15
4 Proximity London 55,234,000 65,248,000 -15.35
5 MRM Partners Worldwide 72,865,000 84,466,000 -13.73
6 OgilvyOne 43,397,000 50,133,000 -13.44
7 141 Worldwide 43,494,000 37,432,000 16.19
8 Carlson Marketing Group 27,000,000 30,000,000 -10.00
9 Claydon Heeley Jones Mason n/a 40,284,000 n/a
10 TBWA/GGT Direct 27,994,000 22,397,000 24.99
11 Haygarth 26,369,000 22,918,000 15.06
12 Tequila/London n/a n/a n/a
13 ARC Integrated Mktg 29,679,000 26,816,000 10.68
(prev IMP)
14 The Triangle Group 24,281,000 18,613,000 30.45
15 The Marketing Store 28,000,000 n/a n/a
16 KLP Euro RSCG 31,344,000 37,491,000 -16.40
17 Skybridge 31,000,000 29,000,000 6.90
18 Joshua 27,298,000 35,663,000 -23.46
19 Publicis Dialog Group 26,755,000 32,400,000 -17.42
20 Black Cat rmg:connect 16,424,000 16,043,000 2.37
21 Ffwd Group 9,802,000 13,679,000 -28.34
22 Tullo Marshall Warren 14,200,000 12,600,000 12.70
23 Rapier 64,000,000 57,000,000 12.28
24 Craik Jones Watson 16,195,000 13,752,000 17.76
Mitchell Voelkel
25 Finex Communications Grp 12,540,000 20,625,000 -39.2
26 Dialogue Marketing 18,000,000 14,000,000 28.57
27 Harrison Troughton 18,000,000 15,000,000 20.00
Wunderman
28 Clark McKay & Walpole 17,290,000 16,848,000 2.62
29 Chemistry Communications 9,773,000 8,453,000 15.62
Group
30 Mercier Gray 11,309,000 10,182,000 11.07
31 WWAV Rapp Collins North 9,880,000 10,400,000 -5.00
32 Interfocus Network 9,585,000 15,040,000 -36.27
33 Billington Cartmell 10,198,000 7,274,000 40.20
34 The Reef (prev 6,785,000 8,925,000 -23.98
Marketing Drive)
35 Scope 7,263,000 6,160,000 17.91
36 LIDA 7,794,000 5,258,000 48.23
37 DP&A 12,402,000 11,988,000 3.45
38 Target Direct 10,771,000 8,704,000 23.75
39 Tri-Direct 35,780,000 34,846,000 2.68
40 Iris 7,800,000 4,459,000 74.93
41 HHM 4,457,000 3,663,000 21.68
42 Eclipse Marketing 4,783,000 4,381,000 9.18
43 WWAV Rapp Collins Scotland 9,300,000 15,400,000 -39.61
44 TDA (The Direct Agency) 4,451,000 5,052,000 -11.90
45 Millennium 10,280,000 6,870,000 49.64
46 Tequila/Manchester 5,360,000 5,400,000 -0.74
47 WWAV Rapp Collins West 7,337,000 8,800,000 -16.63
48 Citigate Smarts 3,916,000 3,704,000 5.72
49 Soup (prev. Richardson 6,457,000 4,383,000 47.32
Pailin & Fallows)
50 Cramm Francis Woolf 5,543,000 5,911,000 -6.23
51 Masius 18,736,000 16,781,000 11.65
52 Archibald Ingall Stretton 11,700,000 4,300,000 172.09
53 DMP 4,288,000 3,795,000 12.99
54= JDA 12,655,000 11,866,000 6.65
54= Hicklin Slade & Partners 6,500,000 5,000,000 30.00
56 The JJ Group 6,089,000 2,421,000 151.51
57 Navigator Responsive 5,541,000 4,556,000 21.62
Advertising
58 M-S-B+K 4,868,000 4,697,000 3.64
59 Leonardo 13,393,000 8,200,000 63.33
60 SMP 4,200,000 n/a n/a
61 River 3,348,000 3,407,000 -1.73
62 Parters Andrews Aldridge 3,520,000 3,110,000 13.18
63 Kilvington Leith Mktg 2,842,000 2,448,000 16.09
(KLM)
64 MBO London 4,100,000 n/a n/a
65 DLCF Integrated 3,200,000 3,700,000 -13.51
66 Spirit IC 2,512,000 2,400,000 4.67
67 Red C (prev. RSCR 3,100,000 2,855,000 8.58
Direct Marketing)
68 Richardson Carpenter 2,424,000 2,122,000 14.23
Advertising
69 23red 2,110,000 1,800,000 17.22
70 Liquid Communications 2,520,000 2,120,000 18.87
71 Kitcatt Nohr Alexander Shaw 2,177,000 n/a n/a
72= Story UK 1,700,000 n/a n/a
72= Liquorice 1,500,000 1,000,000 50.00
74 The Direct Mktg Practice 1,650,000 2,490,000 -33.73
75 Head to Head 2,320,000 1,281,000 81.11
76 Wilson Harvey 1,615,000 2,055,000 -21.41
77 The Marketing Partnership 1,557,000 1,364,000 14.15
78 KHWS 1,434,000 1,767,000 -18.85
79 Forth Marketing Services 2,800,000 2,203,000 27.10
80 HH&S 2,305,000 4,620,000 -50.11
81 WDPA n/a n/a n/a
82 Mason Zimbler 1,501,000 3,104,000 -51.64
83 MindtheGap Communications 1,592,000 952,000 67.23
84 Response Advertising Media 7,199,000 6,934,000 3.82
85 Connection 2 2,000,000 1,600,000 25.00
Rnk Agency Pre-tax profits Chng Total
2002 2001 (%) staff*
(pounds) (pounds)
1 WWAV Rapp Collins London n/a 5,830,000 n/a 248(50)
2 EHS Brann 5,029,000 2,835,000 77.39 386(55)
3 DraftWorldwide UK 4,510,000 4,500,000 0.22 240(65)
4 Proximity London 4,502,000 n/a n/a 262(40)
5 MRM Partners Worldwide n/a n/a n/a 308(54)
6 OgilvyOne n/a n/a n/a 230(25)
7 141 Worldwide 4,268,000 2,891,000 47.63 170(60)
8 Carlson Marketing Group 2,000,000 2,200,000 -9.09 260(49)
9 Claydon Heeley Jones Mason n/a n/a n/a 170(41)
10 TBWA/GGT Direct 2,404,000 1,937,000 24.11 208(64)
11 Haygarth 4,753,000 3,158,000 50.51 140(32)
12 Tequila/London n/a n/a n/a 145(35)
13 ARC Integrated Mktg 2,050,000 1,724,000 18.91 162(33)
(prev IMP)
14 The Triangle Group 2,894,000 1,930,000 49.95 174(32)
15 The Marketing Store n/a 150(30)
16 KLP Euro RSCG 1,876,000 1,349,000 39.07 193(44)
17 Skybridge 2,090,000 -3,700,000 loss to 187(8)
profit
18 Joshua 174,000 -416,000 loss to 175(45)
profit
19 Publicis Dialog Group 1,467,000 669,000 119.28 95(22)
20 Black Cat rmg:connect 2,122,000 1,983,000 7.01 133(35)
21 Ffwd Group 1,461,000 460,000 217.61 101(18)
22 Tullo Marshall Warren 1,800,000 1,300,000 38.46 130(21)
23 Rapier n/a n/a n/a 88(23)
24 Craik Jones Watson 1,635,000 1,650,000 -0.91 83(16)
Mitchell Voelkel
25 Finex Communications Grp n/a n/a n/a 150(55)
26 Dialogue Marketing 2,900,000 2,600,000 11.54 85(15)
27 Harrison Troughton 1,200,000 586,000 104.78 85(17)
Wunderman
28 Clark McKay & Walpole n/a n/a n/a 85(25)
29 Chemistry Communications n/a n/a n/a 85(25)
Group
30 Mercier Gray 805,000 761,000 5.78 79(32)
31 WWAV Rapp Collins North n/a 1,465,000 n/a 59(13)
32 Interfocus Network n/a n/a n/a 60(14)
33 Billington Cartmell n/a n/a n/a 52(15)
34 The Reef (prev n/a n/a n/a 65(15)
Marketing Drive)
35 Scope 911,000 875,000 4.11 77(19)
36 LIDA 644,000 817,000 -21.18 55(17)
37 DP&A 841,000 364,000 131.04 68(17)
38 Target Direct 600,000 206,000 191.26 77(11)
39 Tri-Direct 822,000 697,000 17.93 58(1)
40 Iris 386,000 315,000 22.54 51(30)
41 HHM 250,000 294,000 -14.97 52(21)
42 Eclipse Marketing 472,000 432,000 9.26 71(12)
43 WWAV Rapp Collins Scotland n/a 835,000 n/a 45(8)
44 TDA(The Direct Agency) 904,000 827,000 9.31 44(7)
45 Millennium 735,000 589,000 24.79 95(17)
46 Tequila/Manchester n/a n/a n/a 55(21)
47 WWAV Rapp Collins West n/a 409,000 n/a 33(7)
48 Citigate Smarts 442,000 479,000 -7.72 52(36)
49 Soup (prev. Richardson n/a n/a n/a 28(9)
Pailin & Fallows)
50 Cramm Francis Woolf 51,000 244,000 -79.10 28(7)
51 Masius -379,000 360,000 profit 26(14)
to loss
52 Archibald Ingall Stretton n/a n/a n/a 38(7)
53 DMP n/a n/a n/a 34(11)
54= JDA 250,000 450,000 -44.44 48(8)
54= Hicklin Slade & Partners -69,000 300,000 profit 35(7)
to loss
56 The JJ Group 241,000 186,000 29.57 60(9)
57 Navigator Responsive 327,000 350,000 -6.57 37(10)
Advertising
58 M-S-B+K 402,000 425,000 -5.41 33(12)
59 Leonardo n/a n/a n/a 26(8)
60 SMP 900,000 350,000 157.14 30(7)
61 River 101,000 146,000 -30.82 35(10)
62 Parters Andrews Aldridge 500,000 375,000 33.33 35(12)
63 Kilvington Leith Mktg 283,000 202,000 40.10 35(12)
(KLM)
64 MBO London 50,000 n/a n/a 22(5)
65 DLCF Integrated n/a 70,000 n/a 32(7)
66 Spirit IC 220,000 210,000 4.76 32(12)
67 Red C (prev. RSCR 85,000 45,000 88.89 35(12)
Direct Marketing)
68 Richardson Carpenter -10,000 -40,000 reduced 21(6)
Advertising loss
69 23red 180,000 70,000 157.14 30(15)
70 Liquid Communications n/a n/a n/a 18(0)
71 Kitcatt Nohr Alexander Shaw 9,000 n/a n/a 20(6)
72= Story UK 350,000 n/a n/a 18(7)
72= Liquorice n/a n/a n/a 21(8)
74 The Direct Mktg Practice 93,000 170,000 -45.29 9(2)
75 Head to Head 122,000 31,000 293.55 14(3)
76 Wilson Harvey 112,000 155,000 -27.74 15(6)
77 The Marketing Partnership 6,000 1,000 500 16(5)
78 KHWS 119,000 134,000 -11.19 14(4)
79 Forth Marketing Services 340,000 365,000 -6.85 15(2)
80 HH&S n/a n/a n/a 18(6)
81 WDPA n/a n/a n/a 14(4)
82 Mason Zimbler -109,000 16,000 profit 14(4)
to loss
83 MindtheGap Communications 31,000 46,000 -32.61 11(5)
84 Response Advertising Media 108,000 122,000 -11.48 12(0)
85 Connection 2 n/a n/a n/a 42(0)
Rnk Agency
1 WWAV Rapp Collins London
Omnicom subsidiary, founded 1981. Chairman Chris Gordon, chief
executive Adam Coleman, creative director Ian Haworth. All DM,
including interactive. Clients include Lloyds TSB, British Gas,
NSPCC. Member DMA, IPA. E-mail adam.coleman@wwavrc.co.uk, web site
www.wwavrappcollins.co.uk
2 EHS Brann
Havas subsidiary, founded 1967. Chairman Terry Hunt, MD Mike Horne,
creative director Patrick Collister. Virtually all DM, including
29% database management and analytics. Clients include British Gas,
AA, Tesco. Member DMA, ISP. E-mail info@ehsbrann.com, web site
www.ehsbrann.com
3 DraftWorldwide UK
Interpublic subsidiary, recently merged with Lowe Live. Managing
partners include Tony Watson, Sez Maxted. An integrated agency - no
further description provided. Clients include HSBC, Saab, Egg.
Member DMA, ISP, MCCA. E-mail sez.maxted@draftlondon.com, web site
www.draftworldwide.com
4 Proximity London
Omnicom subsidiary, founded 1991. Chief executive SimonHall,
creative directors Warren Moore, Caitlin Ryan. 65% DM, including
interactive, 35% SP, advertising, design. Clients include BBC TVL,
VW, Sainsbury's. Member DMA, ISP, MCCA. E-mail
smith.s@proximitylondon.com, web site www.proximitylondon.com
5 MRM Partners Worldwide
Interpublic subsidiary, founded 1997. Joint MDs Tim Hipperson, Nick
Backhouse. 65% DM, including interactive, 35% design, SP,
advertising. Clients include General Motors, UPS, Johnson &
Johnson. Member DMA, ISP. E-mail tim.hipperson@europe.mccann.com,
web site www.mrmpartners.com
6 OgilvyOne
WPP subsidiary, founded 1976. Chairman Paul O'Donnell, executive
creative directors Rory Sutherland, Cordell Burke. Almost all DM,
including 22% interactive. Clients include American Express, IBM,
Royal Mail. Member DMA, IPA, ISP. E-mail paul.o'donnell@ogilvy.com,
web site www.ogilvyone.com
7 141 Worldwide
Cordiant subsidiary, founded 1991. Chairman Colin Hearn, MD Dennis
Kerslake, creative director Jo Arscott. 30% in sales promotion,
design, events. Clients include Allied Domecq, BAT, HSBC. Member
DMA, IPA, ISP, MCCA. E-mail dennis.kerslake@141london.co.uk, web
site www.141worldwide.com
8 Carlson Marketing Group
Carlson (US) subsidiary, founded 1990. MD Frank McCusker. 82% DM,
including interactive, 18% advertising, design, SP, events. Clients
include PPP, Shell, Learndirect. Member DMA, IPA, ISP, MCCA. E-mail
ralph.browning@carlson-europe.com, web site
www.carlsonmarketing.co.uk
9 Claydon Heeley Jones Mason
Omnicom subsidiary, founded 1991. Chairman Jon Claydon, creative
directors Dave Woods, Peter Harle. 65% DM, including interactive,
35% SP, advertising, design. Clients include T-Mobile, Bradford &
Bingley, MasterCard. Member DMA, ISP. E-mail nigel-jones@chjm.com,
web site www.chjm.com
10 TBWA/GGT Direct
Omnicom subsidiary, founded 1986. Chief executive Mike Cornwell, MD
Penny Reid, creative director Nick Moore. No analysis of services
provided. Clients include NatWest, Vauxhall Motors, Prudential.
Member DMA. E-mail info@tbwa-ggt.com, web site www.tbwa-ggt.com
11 Haygarth
Subsidiary of High Co. (WPP affiliate), founded 1984. Joint MDs
Sophie Daranyi, Robert Goldsmith. 50% DM, including interactive,
50% SP, design, events. Clients include Nokia, Carbon Trust,
Tropicana. Member DMA, ISP. E-mail enquiries@haygarth.co.uk, web
site www.haygarth.co.uk
12 Tequila/London
Omnicom subsidiary, founded 1992. Chairman Tom Wass, chief
executive Paul Biggins, creative director Sean Moore. 60% DM,
including interactive, 40% SP, events, advertising. Member DMA,
ISP, MCCA. Clients include Barclays, Hewlett-Packard, Adidas.E-mail
info@tequila-uk.com, web site www.tequila-uk.com
13 ARC Integrated Markting (prev. IMP)
Publicis subsidiary, founded 1968. Chairman John Quarrey, creative
directors Jack Nolan, Graham Mills. No activity breakdown provided,
but roots in SP. Clients include Philips, Tesco, Fiat. Member DMA,
IPA, ISP, MCCA. E-mail john.quarrey@arcmarketing.com, web site
www.arcconnect.co.uk
14 The Triangle Group
Publicis subsidiary, founded 1975. Chairman Kevin Twittey. 44% DM
including interactive, 28% SP, 28% design, events, advertising.
Clients include Safeway, Guinness, Transport for London. Member
DMA, MCCA. E-mail john.toppin@thetrianglegroup.co.uk, web site
www.thetrianglegroup.co.uk
15 The Marketing Store
Havi Group subsidiary, founded 1986. Chairman Graham Kemp, creative
director Shelford Chandler. 55% SP, 25% DM, including interactive,
20% design, advertising, events. Clients include McDonald's,
Walkers, Asda. Member DMA, ISP, MCCA. Web site
www.themarketingstore.com
16 KLP Euro RSCG
Havas subsidiary, founded 1974. Chairman Phil Bourne, creative
director Rob McDonald. 54% DM, including interactive, 46% events,
SP, design. Clients include Microsoft, Abbey National, Guinness
UDV. Member DMA, ISP, MCCA. E-mail luke.darcy@klp.co.uk, web site
www.klpeurorscg.com
17 Skybridge
Havas subsidiary, founded 1986. Chief executive Randle Stonier.
Motivation specialist, 40% consultancy, 25% events, 10% each DM,
SP, design. Clients include Microsoft, Vodafone, Land Rover. Member
DMA, ISP. E-mail info@skybridgegroup.com, web site
www.skybridgegroup.com
18 Joshua
Grey Global subsidiary, a 1998 merger. Managing director Nick
Spindler. 60% DM, including interactive, 25% SP, 10% advertising.
Clients include Zurich, NatWest, Royal Mail. Member DMA, IPA, ISP,
MCCA. E-mail dick.bloomfield@joshua-agency.co.uk, web site
www.joshua-agency.co.uk
19 Publicis Dialog Group
Publicis subsidiary, founded 2001. Chairman John Wisbey, joint MDs
Simon Marshall, Jason Frost. 85% DM, including 25% interactive, 15%
design, SP. Clients include Renault, Asda, COI. Member DMA, IPA.
E-mail dawn.collin@publicis.co.uk, web site www.publicis.co.uk
20 Black Cat rmg:connect
WPP subsidiary, founded 1991. Joint MDs Stephen Callender, Diana
Tombs, Tal Adams. 73% DM, including interactive, 27% SP, design,
events. Clients include Avis, Boots, British Gas. Member DMA, MCCA.
E-mail centre@black-cat.co.uk, web site www.black-cat.co.uk
21 Ffwd Group
Hawkeye Europe subsidiary, founded 1994. Managing director Steve
Paterson, creative director Barry Woodcraft. 73% DM, including
interactive, 20% design, 5% advertising. Clients include House of
Fraser, Prudential, Toshiba. Member DMA. E-mail
precision@ffwd.co.uk, web site www.ffwd.co.uk
22 Tullo Marshall Warren
Founded 1987, privately owned. Managing director Chris Warren,
creative director Paul Tullo. 93% DM, including 20% interactive, 7%
brand advertising. Clients include British Airways, Nissan, Diageo.
Member DMA, ISP. E-mail info@tmw.co.uk, web site www.tmw.co.uk
23 Rapier
Founded 1988, privately owned. Chairman Jonathan Stead, MD Ben
Stephens, creative director John Townshend. 85% DM, 15% brand
advertising. Clients include AA, HSBC, Telewest. Member DMA, IPA.
E-mail bstephens@rapier.ltd.uk, web site www.rapier.ltd.uk
24 Craik Jones Watson Mitchell Voelkel
Omnicom subsidiary, founded 1991. Chairman David Watson, creative
directors Simon Kershaw, Phil Keevill. 95% DM, including
interactive, 5% brand advertising. Clients include Orange, Land
Rover, Diageo. Member DMA. E-mail mailbox@craikjones.co.uk, web
site www.craikjones.co.uk
25 Finex Communications Group
Incepta subsidiary, founded 1991. Chairman Ray Fine, MD Matthew
Morgan, creative director Tony Warren. 75% DM, including
interactive, 25% brand advertising, design. Clients include O2,
Hewlett-Packard, Sky. Member DMA. E-mail finex@finexgroup.com, web
site www.finexgroup.com
26 Dialogue Marketing
WPP subsidiary, founded 1995. Chairman Richard Church, joint MDs
Chris MacColl, Nick Tappin. 55% DM, including interactive, 45% SP,
events, design, advertising. Clients include Gillette, McVitie's,
Vodafone. Member ISP. E-mail rchurch@dialmkg.com, web site
www.dialmkg.com
27 Harrison Troughton Wunderman
WPP subsidiary, founded 2001.Managing director Martin Troughton,
creative director Steve Harrison. 75% DM, including interactive,
25% brand advertising. Clients include Vodafone, Xerox, IBM. Member
DMA. E-mail martin-troughton@htw.wunderman.com, web site
www.htw.wunderman.com
28 Clark McKay & Walpole
Founded 1995, privately owned. Chairman Jonathan Clark, creative
director Steve Walpole. 69% DM, including interactive, 31%
advertising, SP, design, events. Clients include marbles, Renault
Retail, Gartmore. Member IPA.E-mail m-hunt@cmw-uk.com, web site
www.clarkmckayandwalpole.com
29 Chemistry Communications Group
Founded (via merger) 2000, privately owned. CEO Joseph Garton,
creative director Claire Elworthy. 85% DM, including interactive,
15% SP and advertising. Clients include Toshiba, Diageo, Yell.
Member DMA, ISP. E-mail info@chemistrygroup.co.uk, web site
www.chemistrygroup.com
30 Mercier Gray
Founded 1993, privately owned. Chairman Rob Gray, MD Anton Mercier,
creative director Jackie Davis. 32% DM, including interactive, 31%
advertising, 37% design, SP. Clients include Nivea, Infogrames,
Carphone Warehouse. Member MCCA. E-mail robg@merciergray.com, web
site www.merciergray.com
31 WWAV Rapp Collins North
Omnicom subsidiary, founded 1986. Chairman Helen Simpson, creative
director Peter Chase. All DM, including interactive. Clients
include Cresta, Provident, BUPA. Member DMA. E-mail
semhel@wwavrc.co.uk, web site www.wwavrcnorth.co.uk
32 Interfocus Network
Maxxcom subsidiary, founded 1989. Chairman Matthew Hooper, MD Chris
Zandonati, creative director Paul Baker. 45% DM, 30% advertising,
20% SP. Clients include Lloyds TSB, Panasonic, Xerox. Member DMA,
MCCA. E-mail marc.rigby@interfocus.co.uk, web site
www.interfocus.co.uk
33 Billington Cartmell
Founded 1990, privately owned. Managing partner Ian Billington,
creative director David Booth. No activity breakdown provided, but
roots in SP. Clients include GlaxoSmithKline, Vodafone, Kraft.
Member ISP, MCCA. E-mail ian-billington@bcl.co.uk, web site
www.bcl.co.uk
34 The Reef (prev.Marketing Drive)
Interpublic subsidiary, relaunched 2002. Chairman Paul Slaymaker.
70% DM, including 20% interactive, 25% SP. Clients include
DaimlerChrysler, Buena Vista Home Entertainment, Total. Member DMA,
ISP, MCCA. E-mail info@reeflondon.com, web site www.reeflondon.com
35 Scope
Founded 1983, privately owned. Chairman Charles Buddery, creative
director Nigel Wood. 90% DM, including interactive, plus SP,
design. Clients include First Direct, Beefeater Restaurants,
Gerrard. Member, DMA, ISP. E-mail scope@scopethered.co.uk, web site
www.scopethered.co.uk
36 LIDA
M&C Saatchi subsidiary, founded 2000. Chief executive Lisa Thomas,
creative director David Harris. 77% DM including 30% interactive,
23% advertising, design, events. Clients include Matalan, MG Rover,
Travelex. Member DMA. E-mail contactus@lidanet.com, web site
www.lidanet.com
37 DP&A
Recent Interpublic acquisition, founded 1991. Chairman Dave Poole,
creative director Dan Douglass. All DM, including 19% interactive.
Clients include Sky Digital, Goldfish, Air Canada. Member DMA.
E-mail dave.poole@dpa.co.uk, web site www.dpa.co.uk
38 Target Direct
Founded 1993, privately owned. Chairman Stephen Pidgeon, creative
directors Nick Thomas, Iain Ferguson. 97% DM. Clients include
Holiday Cottages Group, Salvation Army, Dollond & Aitchison. Member
DMA, IPA. E-mail spidgeon@targetdirect.co.uk, web site
www.targetdirect.co.uk
39 Tri-Direct
Founded 1989, privately owned. MD Patrick Carew. Database and lists
specialist with some creative, 85% DM. Clients include Bose,
Norwich Union, Prudential Direct. Member DMA.
E-mail admin@tri-direct.co.uk, web site www.tri-direct.co.uk
40 Iris
Founded 1999, privately owned. Joint MDs Ian Millner, Stewart
Shanley. 65% advertising, SP, design, 35% DM including interactive.
Clients include Sony Ericsson, Shell, Puma. Member DMA, MCCA.
E-mail info@iris-London.co.uk, web site www.irisnation.com
41 HHM
Founded 1995, privately owned. Joint MDs David McCann, Omaid
Hiwaizi, creative director Greg Mackenzie. 60% DM, including
interactive, 40% advertising, SP, design. Clients include AXA,
BTopenworld, Ladbrokes. Member DMA, ISP, MCCA. E-mail info@hhm.com,
web site www.hhm.com
42 Eclipse Marketing
Founded 1988, privately owned. MD David Pickering, creative
director Erik Beaton. 75% database and telemarketing, 25% DM,
design, SP. Clients include Vauxhall, FT.com, Energis. Member DMA.
E-mail info@eclipsemarketing.co.uk, web site
www.eclipsemarketing.co.uk
43 WWAV Rapp Collins Scotland
Omnicom subsidiary, founded 1993. MD Marco Scognamiglio, creative
director Paul Readman. All DM, including interactive. Clients
include Scottish Widows, Scottish Friendly Assurance, Highland
Distillers. Member DMA, IPA. E-mail scomar@wwavrc.co.uk, web site
www.wwavrcscotland.co.uk
44 TDA (The Direct Agency)
Founded 1996, privately owned. Chairman Heather Westgate, creative
director Mark Pearson. 89% DM, including interactive, 10% brand
advertising. Clients include Abbey National, Cats Protection,
Mitel. Member DMA. E-mail heather_w@tdaltd.com, web site
www.tdaltd.com
45 Millennium
Founded 1996, privately owned. Chairman Martin Smith, creative
director Kevin Lavery. 'Grey' sector specialist, almost all DM. No
client details provided. E-mail info@millenniumdirect.co.uk, web
site www.millenniumdirect.co.uk
46 Tequila/Manchester
Omnicom subsidiary, founded 1999. MD Matt Bell, creative director
Richard Sharp. 45% DM, including interactive, 35% SP, 20% design,
events. Clients include Nissan, Cussons, John West. Member DMA,
ISP, MCCA. E-mail martyng@tequilamanchester.com, web site
www.tequilamanchester.com
47 WWAV Rapp Collins West
Omnicom subsidiary, founded 1996. MD Allan Freeman, creative
director Tony Weller. All DM, including interactive. Clients
include British Red Cross, Gala, Western Union. Member DMA. E-mail
allan.freeman@wwavwest.co.uk, web site www.wwavwest.co.uk
48 Citigate Smarts
Incepta subsidiary, founded 2000. MD Flora Martin, creative
director Pete Martin. 35% DM, 65% advertising, design, SP, events.
Clients include First plc, Scottish Executive, Clic. Member DMA,
IPA, PRCA. E-mail bing@citigatesmarts.co.uk, web site
www.citigatesmarts.co.uk
49 Soup (prev. Richardson Pailin & Fallows)
Founded 1991, privately owned. Chief executive Mark Richardson, MD
Danny Crowe, creative director Jared Read. 83% DM, including
interactive, 15% brand advertising. Clients include Parcelforce,
Thomas Cook, Rizla. Member DMA. E-mail info@soupagency.com, web
site www.soupagency.com
50 Cramm Francis Woolf
Founded 1992, privately owned. Chairman Paul Woolf, creative
director Terry Trower. 64% DM, including interactive, 36% SP,
design, advertising. Clients include BAA, British Army Recruitment,
American Express. Member DMA, ISP. E-mail peterb@cfw.co.uk, web
site www.cfw.co.uk
51 Masius
Publicis subsidiary, founded 1988. Chief executive Andrew Porter,
creative director Ian Henderson. 50% brand advertising, 45% DM,
including interactive. Clients include Volvo Construction, London
Stock Exchange, Children's Mutual. Member DMA, IPA. E-mail
info@masius.com, web site www.masius.com
52 Archibald Ingall Stretton
Founded 1998, privately owned. Partners Stuart Archibald, Jon
Ingall, Stephen Stretton. 50% DM, including interactive, 50% brand
advertising. Clients include Seeboard Energy, BMW, Skoda. Member
DMA, IPA. E-mail start.archibald@aislondon.com, web site
www.archibaldingallstretton.com
53 DMP
Founded 1989, privately owned. MD Emma Simpson-Jarrett, creative
director Mark Attrill. All DM, including some interactive. Clients
include Barclays Bank, Barclaycard, Norwich Union. Member DMA.
E-mail enquiries@dmp.co.uk, web site www.dmp.co.uk
54= JDA
Founded 1982, privately owned. Chairman Carl Hopkins, creative
director John Sheridan. All DM, including some interactive. Clients
include Royal Mint, BT, HBOS. Member DMA. E-mail tonyv@jda.co.uk,
web site www.jda.co.uk
54= Hicklin Slade & Partners
Founded 1998, privately owned. Chairman Nick Horswell, MD Matthew
Brown, creative director Philip Slade. 70% SP, design, brand
advertising, 30% DM. Clients include Camelot, Honda Cars, Diageo.
Member DMA, ISP, MCCA. E-mail justin.hicklin@hicklinslade.com
56 The JJ Group
Founded 1989, privately owned. MD James Goddard. 49% DM, including
interactive, 32% advertising, 19% design, SP, events. Clients
include Volvo, Virgin Travelstore, Dell Financial Services. Member
DMA, ISP. E-mail enquiries@thejjgroup.com, web site
www.thejjgroup.com
57 Navigator Responsive Advertising
Founded 1993, privately owned. Chairman Andy Carolan, creative
director Tony Bibby. 86% DM, including interactive, 14% design, SP.
Clients include De Vere Resort Ownership, Intelligent Finance,
Famous Grouse. Member DMA. E-mail acarolan@navigator-ra.co.uk, web
site www.navigator-ra.co.uk
58 M-S-B+K
Founded 1988, privately owned. MD Ian MacLean, creative director
Mark Wilson. All DM, including interactive. Clients include
Masterfoods, T-Mobile, L'Oreal. E-mail ianmac@msbk.co.uk, web site
www.msbk.co.uk
59 Leonardo
Publicis subsidiary, founded 2000. MD Steve Barton. 60% DM,
including interactive, 40% SP, events, advertising. Clients include
Holiday Inn, Kellogg, Handspring. Member DMA, ISP. E-mail
steve.barton@leonardocompany.com, web site www.leonardocompany.com
60 SMP
Founded 1983, privately owned. Joint MDs Simon Mahoney, Chris
Simpson. 65% DM, including interactive, 30% SP. Clients include
Kimberley-Clark, Electrolux, Novartis. Member DMA, ISP. E-mail
simon.mahoney@smp.uk.com, web site www.smp.uk.com
61 River
Founded 1990, privately owned. Chairman Mark Thornton, MD Howard
Barkley. 90% DM, plus design, events. Clients include Daily
Telegraph, Royal Bank of Scotland, Ideal. E-mail
howard@rivercg.co.uk, web site www.rivercg.co.uk
62 Parters Andrews Aldridge
Havas affiliate, founded 1998. Managing director Phil Andrews,
creative director Steve Aldridge. Almost all DM, including
interactive. Clients include Lloyds TSB, Lexus, COI. Member DMA.
E-mail nina.jasinski@andrewsaldridge.com, web site
www.andrewsaldridge.com
63 Kilvington Leith Marketing (KLM)
Founded 1986, privately owned. Chairman Jon Derry, creative
director Wayne Attwood. 65% SP, design, advertising, 35% DM
including interactive. Clients include BSkyB, Diageo, Royal Mail.
Member DMA, ISP, MCCA. E-mail info@klm.co.uk, web site
www.klm.co.uk
64 MBO London
Havas subsidiary, restructured 2002. CEO Jeremy Taylor, creative
director Andy Bull. 87% DM, including
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