DM Focus buys into Software Bureau offering

LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data management software Cygnus with Embedded Suppression.

DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors.

A key component in its decision was the new MortaScreen file embedded within the Cygnus ES module, which was a UK first.

MortaScreen empowers users to screen for bereavements within their data, and now has 95% of all UK deaths within six weeks, consequently saving heartache, brand damage and resources.

David Murray, sales director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing data processing in-house with Cygnus will be able to provide a complete data service for their clients."

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