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DLKW has been given the pan-European account for Sony Broadcast & Professional Europe, the company's business-to-business arm. The BPE account billed £4.2 million in the UK last year. The UK account was handled by Ideas Unlimited.

DLKW won the task with no competitive pitch. The position marks a commitment from Sony to push its business-to-business activities.

Gary Pepler, the director of marketing communications at Sony BPE, said: "DLKW has given us a strong brand campaign that succeeds in capturing the problems ineffective business communications can cause, and demonstrates the advantages Sony delivers."

The activity is the result of a year-long research and development programme, undertaken by the agency, and covers all Sony BPE's business-to-business range, which includes video conferencing, projectors, plasma screens, broadcast equipment and surveillance equipment. The pan-European campaign will focus on what Sony is doing to overcome common communication issues in business.

Greg Delaney, the chairman of DLKW, said: "Businesses have real needs and want real answers, which is why each of our ads precisely highlights a particular business communication problem and how Sony can resolve it."

The campaign will break this month. Media is handled by BJK&E Media.