The appointments see ANM, the digital arm of Associated Newspapers, part company with incumbent agency Davison Smiley-Jones Snoxell Wass, which was only appointed in April last year after a full-scale pitch via search group the Haystack Group involving up to 25 agencies.
DLKW will work on the personal finance site as well as , the news and information site, and .
Wieden & Kennedy will manage the impending launch of the Daily Mail and the Mail on Sunday Online. It will also create advertising for the existing property website Homes and Property, travel website This is Travel and search directory UK Plus.
It is the second newspaper account for DLKW -- the agency also works for the Financial Times while Wieden & Kennedy already handles the free ads newspaper Loot, which is owned by Associated Newspapers.
Incumbent media agency MediaVest has been retained while Naked, which has worked on the account on a project basis, will continue to do so.
The review was overseen by marketing director Rob Cooke and managing director Andrew Hart.
The ANM account win is the second of two digital account wins for DLKW this week. As well as ANM, it has scooped the £3m advertising account for eBay after a competitive pitch against Joshua, Ogilvy & Mather and DFGW.
DLKW is eBay's first UK agency. The online auction site is also in the process of appointing a media agency. PHD, Starcom Motive and Mediaedge:cia have pitched for the business.
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