DLKW pitched against two undisclosed agencies to pick up the haircare brand and will develop a press and poster campaign to promote the Charles Worthington product portfolio.
Charles Worthington was launched in 1995, but this will be the brand's first major advertising since it was acquired by PZ Cussons in 2004.
Naomi Robinson, the Charles Worthington brand development manager, said: "DLKW has demonstrated outstanding strategic thinking, which has led to the development of a creative concept with real category standout and consumer appeal."
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