DLKW has won the £15 million Vauxhall retail account, to promote its UK dealer network above the line, after a four-way pitch handled through the AAR against Lowe Broadway, RPM3 and BMB.
The win comes days after Vauxhall awarded the estimated £15 million creative account for the Meriva, its most important launch for 2003, to the agency following a head-to-head pitch with Lowe.
DLKW has won the past five consecutive Vauxhall pitches including the £16 million Corsa account, Vauxhall's biggest single brand, the £9 million Astra work as well as the launch of the Agila.
"From the outside it may look like someone up there likes us, but we have had to compete very hard for every one of the five pitches, with each one against a different team at Vauxhall. It has been extremely hard," Greg Delaney, the DLKW chairman, said.
"Vauxhall has signalled its intention of wanting to move the game and brand on and is looking for something fresh showing how it is changing to meet customers' needs."
At the beginning of the year Lowe controlled the entire £60 million Vauxhall UK business. However, it now holds only the Vectra, Zafira and Vauxhall Vans accounts.
Vauxhall consolidated its Retail business in 1998 into Broadway which was subsequently purchased by Lowe in 2000 and renamed Lowe Broadway, to give Lowe control of all of Vauxhall's advertising business.
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