Dixons 'the last place' by M&C Saatchi
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Agency
M&C Saatchi -
Sector
Retail brands and High Street
LONDON - Dixons has taken a swipe at some of its high street rivals in its latest poster campaign.
The ads ape those by rivals Harrods, Selfridges and John Lewis, suggesting that consumers should check out products in these stores before buying them in Dixons.