The move is part of parent company DSG International's changes to its UK electrical retail operation.
Under the rebranding, Dixons will now focus exclusively on its e-commerce operations, which has contributed on average more than 50% to its sales growth year on year over the last four years.
DSG says the changes will allow Currys and Dixons to be individually more clearly defined in terms of marketing emphasis.
According to DSG, the rebranding will cost in the region of 拢7m and deliver annual savings of around 拢3m.
After the revamp, it is intended that the 190 existing Dixons high street stores will offer customers a wider range of products and services under the Currys.digital name.
John Clare, group chief executive of DSG International, said: "Customers of both brands will have a greater opportunity to buy what they want, where they want and how they want -- backed by our commitments on price, range and service.
"With these changes, we now intend to become the most successful electrical retailer on the web, alongside our leadership position in bricks and mortar electrical retailing."
The initial conversion of existing Dixons stores to Currys.digital is expected to start early next month. All staff currently working at Dixons are expected to transfer to Currys.digital as the rebranding takes place.
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