The Walt Disney Company has promoted Jonathan Evans to the new
position of UK vice-president, sales and marketing, with a brief to
develop its in-store displays and promotions.
Evans, who joined Disney 18 months ago as marketing and retail director,
will now report to Peter Morris, executive president and managing
director of Walt Disney International UK.
Evans will be responsible for retail relationships and marketing
activities for all consumer product lines. ’We will be developing
displays and promotions at retail level that will provide the true magic
of the Disney experience,’ he said.
Before joining Disney, Evans held a number of sales and marketing
positions at Hasbro Toys, where he developed in-store theatre concepts
to support the company’s core brands. He also has sales and retail
experience with a number of multinational companies including
Gillette.
In June the Walt Disney Company unveiled its first campaign for the
launch of its new travel subsidiary, The Walt Disney Travel Company.
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