Discovery Networks Europe is tackling the delicate subject of health taboos is a new television campaign which aims to raise awareness of its Discovery Health channel. The first ad shows a female executive stuck in a high-powered meeting trying not to break wind. A voiceover tells us that contrary to popular belief, breaking wind is important to maintain a healthy colon. The ads, created by Hooper Galton, will run through November on satellite channels and will be shown on Channel 4 in December. Media planning and buying is through Starcom Motive Partnership.
Discovery Networks Europe new TV campaign
Discovery Networks Europe is tackling the delicate subject of health taboos is a new television campaign which aims to raise awareness of its Discovery Health channel. The first ad shows a female executive stuck in a high-powered meeting trying not to break wind. A voiceover tells us that contrary to popular belief, breaking wind is important to maintain a healthy colon. The ads, created by Hooper Galton, will run through November on satellite channels and will be shown on Channel 4 in December. Media planning and buying is through Starcom Motive Partnership.
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