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Discovery Networks Europe has appointed two regional sales

directors and is building a ten-strong international team in a bid to

net more pan-regional deals.

Monica Mather has been promoted from regional account director to

European regional sales director. Jon Wildman leaves Sky to join

Discovery as its head of UK regional sales.

Discovery is also constructing an international sales team from scratch.

It will be based in London.

The team will sell pan-regional deals to clients and agencies across

Europe, and also in Discovery’s Latin American and Asian distribution

markets.

Mather will co-ordinate the international deals, working closely with

Wildman, who will link the UK market to the company’s offerings to

European clients.

Wildman will also act as a bridge between the Discovery sales team and

Flextech sales, which sells the broadcaster’s UK advertising.

Discovery will continue to uphold its third-party contract with

Flextech, but will bring its European third-party contracts inhouse. Its

main European markets are the Netherlands, Eastern Europe and

Scandinavia.

Wildman quits Sky after five years as a sales account manager, working

across all Sky’s channels. He began his career ten years ago as a sales

assistant at Meridian.

Both regional sales directors will report to sales director Phil

Teeman.

Mather said: ’We have transformed Discovery from a low-profile brand

into one that is now well established with London agencies. Higher

revenues have enabled us to build the international team. It will give

London clients and agencies direct access to Europe.’

Discovery Networks broadcasts on the cable, satellite and digital

platforms.

Its channels are: the Discovery Channel Europe, Home and Leisure, Animal

Planet, Travel and Adventure, Civilisation, and the recently launched

Sci-Trek, Health, Kids and Wings.