Discount coupon website MyVoucherCodes signs up retailers for direct-mail book

LONDON - Voucher and discount code website MyVoucherCodes has signed up retailers including Argos and House of Fraser to be included a Discount Book that is being mailed to one million homes in the run-up to Christmas.

Discount coupon website MyVoucherCodes signs up retailers for direct-mail book

Other participating retailers include Thomson Holidays, Virgin Experience Days, Red Letter Days, EA Games Store, Thorntons and Focus DIY.

The company says that in the two weeks more than  250,000 consumers have register to have the free discount book delivered to their doorsteps.

MyVoucherCodes managing director Mark Pearson said, ‘Our initial nerves about being the first in our sector to trial such a large scale direct mail and offline campaign have been blown away by the positive reaction from not only consumers but also big name retailers.'

Virgin Experience Days marketing manager Mike Kent said he hopes that initiative will expand its customer base.

The discount book will be branded in the same style as the website which currently receives nine million unique visitors each month.

 

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