Disaronno has brought in i2i Marketing to launch a Valentine's sampling campaign to introduce consumers to new serves of the drink.
The "Devotion or Desire" campaign will visit bars in Birmingham, Manchester and Edinburgh in the run-up to Valentine's weekend from 12 - 14 February.
Agency brand ambassadors will offer drinkers a 5cl sample of Disaronno with either a coke or cranberry mixer. Consumers can also enter a competition to win a trip for two to Venice or a Champney's spa day when they purchase two Disaronno drinks.
The team will travel to bars in a Disaronno branded Fiat 500, raising the profile of the brand.
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