The experiential campaign will run in Karen Millen stores throughout November in London, Liverpool, Manchester and Cardiff. The evening events will be invite-only.
Disaronno will be supplying cocktails during the evenings, which will also be hosted by a ‘celebrity’ panel include 10 Years Younger presenter and make-up artist .
The campaign runs alongside a £2m re-run for its ‘Pass the Pleasure’ TV campaign (see below). The ad, which features a barman gawping at an ice-cube licking customer, has achieved cult status with numerous .
Speaking about the in-store campaign Disaronno senior brand manager Mark Collins said: "Tying up with such an aspirational brand as Karen Millen demonstrates our commitment towards delivering activity that really resonates with our target market – women aged 18-to-34-years-old."
Earlier this year around Valentines Day where it targeted bars and clubs in a bid to raise awareness about the drink.
The campaign, created by i2i marketing, offered consumers 5cl samples with either coke or cranberry juice.
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