Michael Birkin, president of the Omnicom-owned below-the-line
group, Diversified Agency Services for Europe and Asia, has become
president of DAS Worldwide.
The move follows the promotion of Tom Harrison to chairman and chief
executive of DAS Worldwide. John Wren, who was previously in the role,
has moved to Omnicom as chairman.
Birkin’s new role will incorporate his former responsibilities along
with new responsibility for DAS’s presence in the US.
As a result of the shake-up, there is now no discrete regional presence
in DAS, but Birkin said: ’We will have a more global perspective.
However, there is still growth in the European market and I will remain
in London.’
DAS is the largest group within Omnicom and pulls together its direct
marketing, promotional and field marketing, public relations, medical
communications, recruitment and branding agencies.
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