A link to the game, which has been developed by Codemasters, will be sent to more than 1m potential customers. The activity will act as a data-capture mechanism, as players will be asked to provide personal information.
A second instalment of the game, featuring the 'Honda Championships', will launch in February. Access will be obtainable through an unlock code on the car marque's website.
The integrated activity, coordinated by Naked, also features a standalone version of the game. This will be inserted in selected car magazines and will run on Xbox consoles in Honda dealerships.
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