The activity, created by direct agency DS-J, will be fronted by retired Italian football referee Pierluigi Collina.
Customers buying Black & Decker products during the promotion will receive a World Cup DVD, which features Collina reviewing his favourite World Cup moments, goals and players, including Diego Maradona, Pele and Michael Owen, as well as a preview of this summer's tournament.
The DVD also emphasises Black & Decker's values of skill, determination, teamwork and control.
The promotion will run in-store in DIY retailers including Focus DIY and B&Q in the UK.
.jpg)
.jpg)