The new lists include Active Singles, Affluent Greys and Next Generation.
Active Singles is a list of more than 1m households in the UK with only one adult occupier. Affluent Greys are consumers aged between 56 and 75 who live in affluent areas in the UK.
All the new lists are specific to Ebiquita and managing director Andy Taylor says that there are more to come.
"The first lists are conventional in their subject matter, but we will be able to tackle much more complex segments," he said.
Further lists include: Right To Buy, containing individuals likely to be looking to purchase their property under a right-to-buy scheme; Sub-Prime Homeowners, targeted at companies offering secured loans to under-served market segments; and House Sharers, covering more than three unrelated adults aged under 35 and living at the same address.
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