Its quarterly media analysis report showed that £56m less was spent than in Q1. Overall, direct mail spend fell to £231m in Q2 from £287m the previous quarter.
The finance sector experienced the biggest drop, falling from £164m in Q1 to £133m, while in the retail sector, spend fell by almost £13m to £36m. Only three sectors increased their spend: IT and communications, FMCG and automotive all saw slight rises.
Financial services scored the top three places for direct mail spend, with Lloyds TSB beating both MBNA and Capital One to take first place with a spend of £6,943,109.
Matching the fall in overall mail spend, the retail sector's spend has also fallen consistently for the last five quarters.
TOP SECTORS BY DIRECT MAIL SPEND Q2
Finance: £133,671,040
Retail: £36,092,804
Education & charities: £18,403, 646
Entertainment & media & leisure: £15,849,416
IT/communications: £8,973,233
Travel: £6,328,619
Automotive: £3,753,685
Government & utilities: £3,313,310
Pharmaceutical: £2,714,857
FMCG: £2,101,581
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