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Shouldn't all those film heroes have better insurance?

Direct Line’s idents for its sponsorship of Film on 4 feature call centre staff having amusing conversations about insurance claims inspired by the damage caused in movie storylines. The 12 month deal, brokered by 4Sales and MediaCom, will see the insurance brand exclusively sponsor all films on Channel 4, E4 and More4, as well as screenings on Film4 before 9pm. It will include 15-, 10- and five-second idents created by Saatchi & Saatchi London. The work was written by Barney Spiro and Ryan Price, art directed by Harriet Ronn, and directed by by Daniel Kleinman through Rattling Stick.