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NTL:home is launching a direct marketing campaign to reward its

highest-value customers for their loyalty to the cable operator. The

mailing, through roster agency Rapier, goes out this month to 70,000

customers, and is designed to have a personal feel, offering a variety

of rewards such as free pay-per-view movies or a free keyboard for use

with interactive TV. The campaign also gives customers the opportunity

to enter a prize draw to win a football shirt.