DIRECT BRIEFS: Learndirect launches door-drop campaign
Learndirect is launching a 9.5 million-piece door-drop and insert campaign supporting its 'Skills for Life' literacy and basic maths courses. A nationwide door-drop will be supplemented by inserts placed in national press and specialist magazines. The campaign, through Carlson Marketing Group, is basing its targeting profile on respondents' data from the Department for Education and Skills 'Gremlin' campaign.