DIRECT BRIEFS: Guardian Newspapers moves direct marketing account
Guardian Newspapers has moved its 拢4m direct marketing account from EHS Brann to Claydon Heeley Jones Mason, the incumbent on its sales promotion account. The brief includes DM for The Guardian, The Observer, Guardian Unlimited and Guardian Weekly. Claydon Heeley's task will be to build on Guardian Newspapers' successful past year, which has seen circulation of the daily and Sunday titles outperform the rest of the newspaper market.