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The Direct Mail Information Service (DMIS) has published figures

showing direct mail campaigns are responsible for generating more than

£23bn worth of goods each year. The figures, released last week,

reinforce the Institute of Practitioners in Advertising's latest

Bellwether Report, which highlighted DM as the fastest-growing

communications medium. The DMIS study found that consumers spent an

average of £514 in the past year as a result of being mailed by UK

companies, with more than 40% of the total being spent on clothes.