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Cadbury Trebor Bassett has launched a below-the-line Halloween campaign for its Cadbury Treatsize brand. The campaign targeted families profiled through the Jigsaw database. The mailpack positions Treatsize as the perfect solution for trick-or-treaters, and contains suggestions to help parents organise Halloween parties. The pack also invites recipients to enter a competition with prizes including family tickets to the 'Cadbury Spooktacular' at Alton Towers.