DIRECT BRIEFS: British Airways launches promotion

British Airways is launching a promotion offering the chance to fly to New York by Concorde for free. Every adult who goes on the BA London Eye between April 12 and May 4 will receive an egg-shaped gamecard containing a mystery prize. As well as Concorde flights, prizes include holiday discounts and trips to leisure attractions.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content