Saab is backing the launch of its 9-3 Convertible with a DM campaign through Draft London to make it the UK's number one convertible. It focuses on the design credentials of the car and on the outside of the pack uses the line 'It's going to start reigning', with an image of the bonnet covered in raindrops.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
