DIRECT BRIEF: Royal Mail commemorates Prince William's 21st
Royal Mail is commemorating the 21st birthday celebrations of HRH Prince William with the launch of a set of stamps, backed by an integrated campaign created by OgilvyOne. The activity includes a mailing to 500,000 stamp enthusiasts, direct response ads and an e-mail campaign. It is designed to celebrate the 50th anniversary of the Queen's coronation as well as Prince William's birthday.