The Institute of Direct Marketing (IDM) has released details of the IDM and Marketing Society Symposium, to be held in London on June 30. The event, which is being sponsored by DM consultancies Blue Sheep, The Database Group and Vertis, is themed 'Making brands personal'. Speakers include first direct commercial director Peter Simpson, BBC media correspondent Torin Douglas and founder of the Wunderman Communications Group, Lester Wunderman.
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