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Asda is running a promotional marketing campaign based on the film

Harry Potter and the Philosopher's Stone, which will be be released next

month.

The campaign, devised by The Marketing Store Worldwide, focuses on the

Harry Potter Coin Collection: 24 coins based on characters from the

movie.

Exclusive to Asda, the promotion also includes a savings book for

storing coins and retaining duplicates for swapping.

"Coin collection promotions have been extremely successful, allowing

children to create an exclusive collection," said Marketing Store Leeds

managing director Catherine Shuttleworth.

The promotion will run in all 247 UK Asda stores, as well as in the US

and Asia.