We spoke to Mark Evans, marketing director at Direct Line Group about digital marketing opportunities and challenges ahead of dmexco 2017.
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'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Ahead of dmexco 2017, ±±¾©Èü³µpk10 finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...