Chief operating officer Owen Van Natta told IAB Engage delegates that the social networking site wants to help marketers engage in dialogue with consumers.
'We are on the brink of creating some of the most effective advertising marketers have ever seen,' he said. 'Brand-owners can become part of the conversation.'
Van Natta's announcement came just hours after Facebook launched the first phase of a system that enables advertisers, including Coca-Cola and The New York Times, to set up a profile page, as well as place ads in news feeds.
The Facebook Ads platform lets businesses build bespoke pages on the website. Visitors can view uploaded photos, videos and music, and access features such as ticket-booking applications.
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