The three-month campaign, created by experiential agency RPM, will run in the national press from next month.
The ads, which aim to reinforce the 'My Onken my way' strapline, will feature photographic images intended to demonstrate the yoghurt's versatility as a breakfast food.
Onken yoghurt is aimed at women aged over 35, in the upmarket ABC1 range. Ads will run across titles with a strong female readership, including Waitrose Food Illustrated, BBC Good Food, Guardian Weekend, Red and You magazines.
The press ads will carry a 30p coupon for the product. The campaign will also include a sampling drive, which will run later in the year.
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