Entries to the competition, held in partnership with ±±¾©Èü³µpk10, will be judged at the start of September and winners announced at a red-carpet ceremony at the Ham Yard Hotel on 18 September.
The contest is and prizes include a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.
There are six categories and one overall Grand Prix awarded to the most effective and forward-thinking campaign. Channel 4 and OMD UK scooped the top prize last year for "Superhumans" that aimed to promote awareness of the Rio Paralympics and help change public attitudes to disability.
The categories are:
• Best use of cinema (small)
• Best use of cinema (large)
• Best long-copy cinema campaign
• Best newcomer to cinema
• Best use of innovation in cinema
• Best ‘marketing for good’ cinema campaign
• Grand Prix
The 2018 judging panel, chaired by Claire Beale, ±±¾©Èü³µpk10’s global editor-in-chief, includes:
• Alistair MacCallum, UK chief executive, M/SIX
• Billy Faithfull, chief creative officer, WCRS
• Davina Barker, sales director, DCM
• Ed Smith, general manager integrated marketing EU, Amazon
• Frances Ralston-Good, chief executive, Hearts & Science
• Graeme Adams, media director, BT
• Hamid Habib, UK managing director, Starcom
• Karen Stacey, chief executive, DCM
• Kerry King, director & head of investment, MediaCom North
• Kevin Chesters, chief strategy officer, Ogilvy & Mather UK
• Michael Florence, chief strategy officer, PHD UK
• Nick Baughan, EMEA chief executive, Essence
• Philippa Brown, chief executive, Omnicom Media Group
• Pippa Glucklich, chief executive, Amplifi UK
• Sally Weavers, founder, Craft Media London
• Stephanie Marks, managing director, Havas Media UK
• Steve Gladdis, joint chief strategy officer, MediaCom
• Tom Firth, managing director, M&C Saatchi London
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