The scheme, created by Web Liquid, will enable appropriate affiliates to carry display, text and image advertising, driving consumers to the Avis website. The car-rental firm hopes this will increase its online sales and boost brand awareness.
Avis aims to attract those affiliates most able to target affluent, online-savvy UK consumers from the AB demographic, with a male bias and a requirement to travel. Creative is sales-oriented, and includes a direct 'book now' call-to-action.
The company recently bolstered its online presence with the launch of a blog - a first for the car rental industry, according to Avis.
Last month, the company hired Web Liquid to create a viral Formula One-themed game in the build-up to the British Grand Prix.
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