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Diet Pepsi has launched a campaign featuring the Colombian actress Sofia Vergara. The spot, by TBWA\Chiat\Day Los Angeles, sees Vergara in a restaurant apparently looking longingly at an attractive man. It then transpires that she is in fact gazing at a can of Diet Pepsi behind him, much to the embarrassment of the man, who comes over to speak to her. The work was written by Holly Hessler, art directed by Helena Skonieczny and directed by Tarsem through Radical Media. Post-production was by The Moving Picture Company.