The limited edition product is being launched today (14 October) at London department store Selfridges, in a pop-up workshop called "The Diet Coke crystal customisation boudoir", which will be housed in the spirit concession.
The boutique bottles are supported by a Facebook campaign using the brand’s "Love it light" page, and a 25-second advertising sequence to be broadcast across the Coca-Cola sign in Piccadilly Circus. The sequence will run from today until 28 October and has a media value of £24,000.
The bottles will be on sale in the Selfridges food hall for £1.50 each. Customers can pay £5 in the pop-up workshop to create their own bespoke bottles.
Rocket, who has previously worked with Tom Ford, Kylie Minogue and Jamiroquai, joins a list of designers who have created limited edition bottles for the soft drink, including iconic shoe designer Manolo Blahnik.
Joan O’Connor, head of brand PR for Coca-Cola NWEN, said: "In the first ever pop-up event of its kind for diet Coke GB, we’ve tapped into our girls’ passion for individuality, creating an exciting brand experience that gives them the chance to create their very own crystallised bottle."
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