Diesel kicks off global ad pitch as Anomaly resigns account

Diesel, the Italian fashion brand, has called a pitch for its global advertising business after Anomaly, the nine-month incumbent, resigned the account.

Diesel... pitch
Diesel... pitch

The review process is still in the early stages, but a number of European agencies have been approached about the business.

Anomaly resigned the global account after the conclusion of its Be stupid campaign, which launched in January. It encouraged consumers to embrace their stupid side, by showing characters committing unwise acts.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content