Diary: Turkey of the Week - VCCP/Coke Zero

James Hamilton despairs at VCCP's launch campaign for Coke Zero:

"This ad does for Coke Zero what 'they're gonna taste great!' has done for Frosties: created instant loathing. Its list of life's downsides - irritating ringtones and tricky bra straps - are the kind of amusing 'insights' that get stand-ups heckled off stage at the most forgiving tryout nights. How about re-cutting it and adding a line about ads without the patronising message, wooden acting and failure to understand the audience?"

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content