"Lenny Henry is never going to stay in a Premier Inn, so picking the TV star as the new face of the brand is bad enough. But by adding a series of utterly cringeworthy one-liners and the inexplicable appearance of a rubber duck, the agency has successfully turned this spot into an early contender for the worst celebrity ad of the year. No mean feat."
Feature
Diary: Turkey of the week - Rainey Kelly Campbell Roalfe/Y&R - Premier Inn
Larissa Vince is hoping that Rainey Kelly Campbell Roalfe/Y&R's first work for Premier Inn is also the agency's last: